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A-Level OCR Sociology > Unit 3 Section B > Flashcards

Unit 3 Section B Flashcards

Globalisation

1
Q

The Digital revolution

A

There has been a shift from anologue, mechanical & electronic technology to Digital Technology

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2
Q

The Digital revolution - New Media

A

Refurd to as New Media
- Online newspapers / radio & TV chanels through satellite cable
- Growth of computors, smart & tablet with a range of programs & apps
E.G.
E-concult, smart fridge, toothbrush conected to app

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3
Q

Global Village

A

McLuhan
the world is so interconected by electronic nervous system, infomation can be passed on electronicaly ‘moving at the speed of light’ creating new patterns of communication & interactions.
Internet reduces the entire globe to the dimentsions of a village
E.G.
Facetime/Zoom
live stream
texting

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4
Q

Global Village Quote

A

“Everybody lives in the utmost proximity created by our electic involvlemtn in one anothers lives”

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5
Q

Cultural Homogenisation

A

Differnt cultures becoming more similar due to technological advances in comunication.
Characterised with Western Values

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6
Q

Cultural Homogenisation Characteristics

A
  1. Capitalist Ideology: privitied system of owership
  2. Consumerim: (economic / social) system encoring consumption of goods
  3. Secular ideas: non-religious ideas about society
  4. Increased individualism: consern about wants & needs of individuals than wider society
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7
Q

Cultural homogenisation
Friedman

A

‘Globalisation has a distinctly American face, it wears Micky Mouse ears, it eats Big Macks. It drinks Coke or Pepsi and it does computing on an IBM or aple with Windows 98’
Explainging American domincation of globalisaton

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8
Q

Cultural Homogenisation
Fukuyama

A

Now we have a take over of westurn capitalist liberal democracy which many regimes contradict
World conflicts will continue in the forms of struggles to establish capitalism in areas of the world that they are absent

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9
Q

Cultural Homogenisation
Spybey

A

There is a chance to shair best practices between countries
e.g. American Mass production (Ford invesntion used globally)

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10
Q

Cultural Homogenisation
Giddens

A

It dosent destroy local culturs but sparks unpredictable responce & is the reason for the rivevel of local identies
Reverse Colonialism: other countries take practices done & use them (Ford)
Latinisation: LA increase in latin culture

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11
Q

Cultural Homoenisation
Fairweather & Rogerson

A
  • Computor software: not localised so reflects weasturn ways of thinking
  • Advertising: from the west is globally broadcast & presents ideas on what is desirabel
  • Anti-social behvaiour: internet reflectss western ideas about what morality & devence
    - Racism
    - Sexism
    - Forms of harrassment
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12
Q

Virtual communities
Carter: CyberCity

A
  • People invest alot of effort into maintaing relationships
  • Found people who meet a person online often continue the relationship in ofline (creating communities online & offline)
  • Its becomeing increasinly embede in peoples everyday lives
  • People connect over similare intrests
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13
Q

Virtual communities
Boellstorff: Second Life

A

Identities can be changed: peple can create their own avitare & can be any race / gender & can create their own online personality

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14
Q

Vurtual communities
Second Life Contriversies

A

-People were comminting crimes (i.e. Rape / Prostituion / Pornography) debate on if its a crime as it was online
Maintaining Boundries: Belgium Police investiated (created profiles & joined communities to see what was going on)

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15
Q

Digital Social Networks

A

Social Networks always existed (face to face) but growth of digital technology -> led to online, digital, social networks linked to: Friendships / work / family / hobbies / intrests / religeon
This has revolutionised how people form & maintain relationships

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16
Q

Social Media

A

Any digital based platform with a global reach
Facebook orriginally created by students in Havard Uni - in 6 years = billion users - 2017 $15 billion in profit

17
Q

Facts about Social Media

A
  1. 2009 1st tweet sent from space
  2. 2022 person got google award for being the first to search ‘is it legal to take pigeon from park for free?’
  3. 30% of Americans get all of their news from facebook
  4. 80% of world leaders have a twitter account
18
Q

Big Data

A

large sets of data that can be analysed to identify trends & patterns in behaviour & interactions

19
Q

Big Data - Volume

A

exessive AMOUNTS of data is stored from online shopping & social media

20
Q

Big Data - Velocity

A

digital data is TRANSPORTED at high SPEEDS

21
Q

Big Data - Variety

A

RANGE of different TYPES of data

22
Q

Big Data - Variability

A

data FLOWS are INCONSISTANT - sudden grows of data based on human behaviour

23
Q

Big Data - Complexity

A

data is GATHERED from MULTIPLE SOURCES

A-Level OCR Sociology (6 decks)

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