Unit 3 outcome 2 Flashcards
What are the characteristics for Messages?
Type & image
Typographic conventions
Printing conventions
Layout grids
Surface graphics and 3Dpackaging nets
Pictorial illustration techniques
Vector, raster and desktop publishing digital applications
Signs and relevant two dimensional presentation formats
What are the methods used in the field of messages?
Drawing
Painting
Photography
Printing (manual, digital & mass production)
Digital manipulation
Collage
What are some jobs found in the field off messages?
Graphic design
Art director
Information design
Digital and Web design
Advertising
Illustration
Book design
Typographic design
Package/ surface design
Logo, Corporate and Brand Identity design
What specialists work in the field of messages?
Illustrator/artist
Photographer
Typographer
3d printer
Printer
Signwriter
Painter
What are the presentation formats found in the field of messages?
Logo
Poster
Package surface design
Signage
Billboard
Advertisement
Book or magazine cover
Album design
Swing tags
Postcard
Flyer
define the field of objects?
Designers in this field design consumer products
Key objective is to improve the quality of life for people, communities and societies
Ergonomics is an important factor the relationship of objects and people
Environmental factors such as sustainability, renewable energy.
Usability and accessibility
What are the characteristics of the field of objects?
Orthogonal drawing
Dimensioning
Scale
3D drawing
Line styles
Symbols
what are the methods used in the field of objects?
Drawing (2D & 3D)
Printing (including 3D)
Digital Methods
What specialists work in the field of objects?
Illustrator
CAD engineer
Model maker
3d printer
Computer programer
Software developer
Engineer
Photographer
Graphic designer
What jobs are found in the field of objects?
Product/ Industrial design
Engineering design
Furniture design
Automotive design
Aeronautic design
What presentation formats are found in the field of objects?
Presentation board with 2D/3D drawings
Digital presentation
Models (3D or digital)
Brochure
Package design = object = forms
What does the term purpose refer to?
Every design has a reason or a purpose.
Examples of purposes might include, but are not limited to: to influence, educate, inform, identify, guide, depict, promote
DIGAPIT
Can a design have more than one purpose?
yes
what are the three standard type conventions used to analyze type?
kerning - changing one letter
tracking - whole word
leading - lines of type
What does type communicate?
emotions, meanings and messages
what is a sans serif type?
modern, no tails , found on screens
what is a serif type?
traditional, found in prints, has tails
What are the benefits of Visual Language in Design?
Consistency
Strong brand identity
Effective connection with the audience
What are the three conditions that are required for VL to work?
Symbolic system
Common ground of knowledge shared by the sender and receiver.
Cooperative Principle
Define the term Visual Language
Visual Language is used to persuade audiences an influences opinions
What are the Components of Visual Language
elements, principles, type, materials, methods and media
What power does Visual Language in a VC?
Promoting
Persuading
Influencing
Provoking emotional response
How can visual language communicate to audiences and shape behaviors?
shock
power
Patriotism
What does the term aesthetics refer to?
The way the design looks
what does the term function refer to?
Way the design works
What does offset printing refer to?
cost effective
mass production
high resolution
CMYK colors
Can print at any scale
Can print on any material
what are the design elements?
line, shape, color, tone, texture, type, form, point
what are the design principles?
cropping, hierarchy, scale, proportion, balance, pattern
what are influencing factors?
Technological, economic, cultural, social or environmental factors all impact on design decisions that are made
A factor is a designer’s decision
A designer makes a decision in response to a factor
what are some environmental design decisions?
Environmental influences on design
Minimises the impact on our planet
Thinking about the resources that we waste in the production of design
Being more environmentally friendly include:
Limitation on raw material = reduce the amount of resources we extract from the environment = can crate lower weight of products = lower transportation costs
Reduced energy by designing products that conserve energy
Designing products that have a longer life cycle = can be repaired or put to another use
Using materials that can be recycled
What are some examples of social decisions on design?
Designs can be influenced by behaviours can interactions between people.
In COVID = social distancing = design was used to assist people in staying connected but also remaining safe through the way designs were created.
Example of this is through pavement stickers informed safe distance between people
What are some economics design decisions examples?
Undertaking a design process is expensive
A client will have a budget that the designer needs to work in = this is outlined at the start of the project in the design brief
Financial costs include = nature and quality of materials
Production costs of how the design is going to be made
Transport and assembly of the design can also cost
Cutting costs can result in lesser quality
what are some examples of cultural factors on design?
Culture can be defined as common ideas, customs and social behaviours of people and society
As a designer having empathy for the culture you are designing for is highly important
Cultural norms impacts and influence how people cultures interpretate designs being good designs
Language, location, customs, education, religion, politics, values of community, trends in fashion, art music all impact
Colour can be used as powerful tool – for example: red can be used safety and medical support all around the world where as green can be associated with the environment
What are some examples of technology factors on design?
Technology can assist us in the design process and can make products more human centred in design
3D modelling programs = allow us to make a higher quality design and allow the designer to move through the design process quicker and gain feedback from stakeholders
Protypes can be easily created and printed
Designers can use software to model the behaviour of the designs in different contexts for client to gain a deeper understanding of the design
How can behavior’s and interactions influence design?
Behaviours :
Fashion design can influence trends on what we wear
If a cup is well designed a person is more likely to use this compared to a takeaway cup
Interactions:
Engaging playground equipment can draw families and children to interact with the environment
What are the gestalt principles?
proximity, continuity, similarity, closure, common fate, figure-ground and focal point.
Explain the gestalt principle of Proximity
Elements arranged close to each other are perceived as more related than those placed further apart.
\
Explain the Gestalt principle of common region
Similarly to the Proximity principle, elements placed within the same region are perceived as grouped.
Explain the gestalt principle of similarity
Elements sharing similar visual characteristics are perceived to be more related than those not sharing similar characteristics.
Explain the gestalt principle of closure
A group of elements are often perceived to be a single recognizable form or figure. The Closure also occurs when an object is incomplete, or parts of it are not enclosed.
Explain the gestalt principle of symmetry
Symmetrical elements tend to perceived as belonging together regardless of their distance, giving us a feeling of solidity and order
Explain the gestalt principle of Continuation
Elements arranged in a line or a soft curve are perceived to be more related than those arranged randomly or in a harsh line.
Explain the gestalt principle of common fate
Elements moving towards the same direction are perceived as more related than those moving in different directions, or not moving at all.
The use of visual language can communicate a tone manner. Identify 3 different types
humor
shock
Patriotism
What are the 5 Target Audience
characteristics?
age, gender, location, interests, demographics
Identify materials used in VC.
Screen
Paper
Card
Wood
Digital devices
touch screen
Identify methods used in VC
Digital Image manipulation
photography
Collage
3D modelling
Drawing
printing
Identify Media used in VC
Digital Applications
ink
marker
paint
pencil
watercolor
what are the benefits of using steel or metal in a design?
durable, long lasting = less likely to replace = sustainable
what are the benefits of plastic?
can come in a range of colors and is easy to mold into shapes, easy to clean and lightweight
benefits of using wood?
natural product - long lasting and will weather well
easy to mold into shape
durable
benefits on using leather?
easy to clean , natural product and easy to mold into shape.
benefits of cotton material?
natural product, soft to touch, breathable, easy to mold into shape
benefits of concrete
durable, long lasting - modern and sleek in aesthetics
