Type Flashcards
What Is Kerning?
The process of adjusting space between adjacent type characters
one LETTER in a word
What is leading?
The adjustment of space between lines of type.
What is tracking ?
The adjustment of space between groups of letters
what is point size?
Used for measuring font size, leading, and other items on a printed page ie: referred to as pt in Illustrator (12pt, 24pt etc.)
what is a type family?
A type family is made up of all the variants of a typeface e.g.: bold, condensed, italic, light
what is sans serif type?
A category of typefaces that do not use serifs
easy to read
modern
used at any scale
used and found on screen
great for the field of interactive experiences.
what is a serif type?
A small decorative line added as embellishment to the basic form of a character.
traditional type
found in printed documents eg: newspapers and books
what does the word FONT mean?
A font is a typeface in a particular size and weight.
what does the word typeface mean?
A ‘typeface’ is a design of a set of type characters.
