Unit 3 - Information Sources

Question 1

What are Primary data?

Answer 1

Primary data are collected by a researcher for the specific problem at hand. Disadvantages: can be expensive and time-consuming

Question 2

What are Secondary data?

Answer 2

Secondary data are data that have already been collected for purposes other than the problem at hand. These data can be located quickly and inexpensively.

Question 3

What are the advantages of secondary data?

Answer 3

1. Usually obtained quickly and inexpensively
2. Aids in determining direction for primary data collection
3. Can be used as a basis for comparison

Question 4

What are the disadvantages of secondary data?

Answer 4

1. May be difficult to locate
2. May not be on target with the research problem
3. Quality and accuracy of data may pose a problem

Question 5

What are the advantages of primary data?

Answer 5

1. Answers a specific research question
2. Data are current
3. Source of data is known
4. Secrecy can be maintained

Question 6

What are the disadvantages of primary data?

Answer 6

1. Time consuming

2. Expensive

Question 7

What are the uses of secondary data?

Answer 7

1. Identify the problem
2. Better define the problem
3. Develop an approach to the problem
4. Formulate an appropriate research design
5. Answer certain research questions and test hypothesis
6. Interpret primary data more insightfully

Question 8

What are the criteria for evaluating secondary data?

Answer 8

1. Methodology
2. Accuracy/error
3. Currency
4. Objective
5. Nature
6. Dependability