Unit 3 - Ethical marketing Flashcards

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1
Q

A case in point

A

Un exemple parfait

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2
Q

Effectively

A

Efficacement

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3
Q

Consciences

A

Sens moral

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4
Q

Sound judgement

A

Bon jugement

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5
Q

Ethics

A

L’éthique

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6
Q

Ethical

A

Ethique

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7
Q

Decision-making

A

Prise de décision

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8
Q

Misrepresentation

A

Déformation, fausse image

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9
Q

Deceit

A

Tromperie, duperie, supercherie

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10
Q

Deceptive

A

Trompeur, fallacieux

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11
Q

Misleading advertising

A

Publicité mensongère

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12
Q

To disparage

A

Dénigrer

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13
Q

Trade practices

A

Pratiques commerciales

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14
Q

Checks and balances

A

Equilibre des pouvoirs

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15
Q

Pass on to the customer

A

Répercuter sur le client

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16
Q

To exert an influence

A

Exercer une influence

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17
Q

To skew

A

Déformer, fausser

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18
Q

Inaccurate

A

Inexact, déformé

19
Q

Wilfully

A

Sciemment, délibérément

20
Q

Research data

A

Données issues de la recherche

21
Q

Fly-by-night

A

Peu scrupuleux, malhonnête

22
Q

To condone

A

Approuver, cautionner

23
Q

A retailer

A

Un détaillant, une grande enseigne

24
Q

A wholesaler

A

Un grossiste

25
Q

To reach potential customers

A

Atteindre des clients potentiels

26
Q

Value for money

A

Rapport qualité/prix

27
Q

A target audience

A

Public cible

28
Q

Search engine marketing

A

Marketing par moteur de recherche

29
Q

Peer approval

A

Approbation des pairs

30
Q

SEO (search engine optimisation)

A

Référencement

31
Q

A spider

A

Un robot

32
Q

A label

A

Une étiquette

33
Q

Littering

A

Jeter ses déchets n’importe où

34
Q

Puffery

A

De la poudre aux yeux

35
Q

To bear on sth

A

Se soucier de qch

36
Q

To be concerned by sth

A

Avoir un rapport avec qch

37
Q

Trade-off

A

Compromis

38
Q

Behaviour

A

Le comportement

39
Q

To be driven by sth

A

Etre poussé par qch

40
Q

Beyond

A

Au-delà

41
Q

The length

A

La durée

42
Q

To occur

A

Se produire

43
Q

Corollary

A

Conséquence naturelle