Unit 3 - Ethical marketing Flashcards by Erwan Caplier

Q

A case in point

A

Un exemple parfait

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Effectively

A

Efficacement

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Consciences

A

Sens moral

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Sound judgement

A

Bon jugement

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Ethics

A

L’éthique

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Ethical

A

Ethique

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Decision-making

A

Prise de décision

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Misrepresentation

A

Déformation, fausse image

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Deceit

A

Tromperie, duperie, supercherie

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Deceptive

A

Trompeur, fallacieux

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Misleading advertising

A

Publicité mensongère

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

To disparage

A

Dénigrer

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Trade practices

A

Pratiques commerciales

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Checks and balances

A

Equilibre des pouvoirs

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Pass on to the customer

A

Répercuter sur le client

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

To exert an influence

A

Exercer une influence

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

To skew

A

Déformer, fausser

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Inaccurate

A

Inexact, déformé

Q

Wilfully

A

Sciemment, délibérément

Q

Research data

A

Données issues de la recherche

Q

Fly-by-night

A

Peu scrupuleux, malhonnête

Q

To condone

A

Approuver, cautionner

Q

A retailer

A

Un détaillant, une grande enseigne

Q

A wholesaler

A

Un grossiste

To reach potential customers

Atteindre des clients potentiels

Value for money

Rapport qualité/prix

A target audience

Public cible

Search engine marketing

Marketing par moteur de recherche

Peer approval

Approbation des pairs

SEO (search engine optimisation)

Référencement

A spider

Un robot

A label

Une étiquette

Littering

Jeter ses déchets n'importe où

Puffery

De la poudre aux yeux

To bear on sth

Se soucier de qch

To be concerned by sth

Avoir un rapport avec qch

Trade-off

Compromis

Behaviour

Le comportement

To be driven by sth

Etre poussé par qch

Beyond

Au-delà

The length

La durée

To occur

Se produire

Corollary

Conséquence naturelle