Unit 3 Business growth Flashcards
What are ways if measuring the size of a business
Value of the business- cost to buy it
Revenue/turnover- annual sales not including cash.
Profit- annual
Market share- % of people in the market it is in are its customers
What is the definition of internal growth
When a business grows on its own. No other businesses are involved. It is because of its own actions that the business grows.
How can a business grow internally
One way is to improve the marketing mix which would lead to repeat sales, a bigger market share and a larger profit.
Another way is to innovate as this produces new products which may cause a rise in revenue.
What is the definition of external growth
When other businesses are involved
How can a business grow externally
By purchasing another business and incorporating it into the other one. Called a TAKEOVER.
Joining forces with another business and taking a share of each others profits is another way and is called a MERGER.
What is the definition of economies of scale
The benefits of business growth
What is the definition of diseconomies of scale
The drawbacks of business growth
What are examples of economies of scale
Bulk buying is cheaper
It is easier to get finance as banks are more willing to let you borrow money.
You will have access to specialized workers who increase efficiency and productivity.
What are examples of diseconomies of scale
Staff do not feel a part of the business so productivity decreases as motivation for employees falls which may result in them quitting.
Communication becomes difficult and slow meaning important to innovative ideas can not be passed on so the business may miss an opportunity.
How do businesses avoid diseconomies of scale
Planning recruitment and training in advance
Investing in new technology to speed up communication
Having a flexible structure so that they can respond to change
What is the definition of a monopoly
And business that owns more that 25% of a market and can INFLUENCE the market.
What are the negatives of monopolies
They can charge high prices
Standards of products slip
Buy rivals and discontinue their products
Lose touch with development
What are the positives of monopolies
They have a lot of experience in the market
Safety is paramount
Standardized
What is the definition of collusion or cartel
Monopolies that are illegal are known as collisions. This is where more than one business works together to benefit themselves. This is controlled by a number of regulations.
What is the definition of a natural monopoly
What’s market conditions dictate that it is in everyone’s best interest for the business to be in a monopoly position