Unit 3 Flashcards
Push Strategy
driving a marketing idea or ad toward consumers and customers, keep it showing up
Pull Strategy
drawing consumers and customers in using psych and marketing tricks. This brings people in, can be used for sales or word of mouth
Intensities of distribution
the level of accessibility for a particular product.
Carriers
a person or company that undertakes a project role or other company.
Pipelines
system of pipes, carrying and transporting liquids or oils long distances.
Inventory
complete list and collection of all stock or property a company has
Purchase Order
a legal document that is sent from a buyer of a good or service to the seller to authorize a purchase
Pre-approach
what a salesperson does before he/she goes up to a customer to open a sale, this can include educating themselves on the brand, who buys from it, routines, price objectives and more
Approach
how a salesperson goes upto a person to start the sale. coming on too strong is an example of what not to do, as it scares away people, being genuine and chill, and understanding their body language.
Product Life Cycle
Introduction, Growth, Maturity and decline
Noise
when too many companies are putting out ads or a company is pushing a ad in your face to you, you stop focusing on the actual persuasion and it fades away and becomes background noise to you.
Clutter
clutter is when there are many competwors vying for a customer’s attention, internal- within the media, same media sources external- heard or seen within the same area but different media sources
Sales Promotion
promotions on price, this wont increase customer loya\tly unless repeated often
Self Liquidator
buy one get one _____, when trying to get rid of stock quicker, this can be $1 or free or half off
Premium Give Aways
giving away an item when a customer purchases something else, buy one get one free.
