Unit 3 Flashcards
Market feasibility study
is the investigation into the possibility/probability that an idea has a chance of being successful or not
Feasiblity study
is the process of analyzing the market to ensure there is a demand to turn an idea into a business taking risks into consideration
Aims of a market feasibility study
It determines whether it is financially viable to present an opportunity and set up a business
It helps assess the business in terms of:
Customer demands
Market and competition
Financing position
Discuss the components of a Market Feasibility Study
Industry description - describes the size and future direction of the industry and market in which it operates in
Industry competiveness - describes the competition and price competition of your product
Market potential - describes the current and future market potential
Sales forecast - describe sales estimation
Access to market outlets - describes the different ways to access market outlets
Factors to consider when choosing the location of an enterprise
Availability of raw materials and resources
Availability of labour
Competition
Finances
Capital
it refers to the resources that businesses use in operation like cash, machinery and equipment
Explain the components of a business plan
Description of the enterprise - is a brief description of what the enterprise is all about
Market research report - shows the results from market feasibility study
Marketing plan - is a plan on how you will market your products
Production plan - is a plan on how goods/services will be produced
Organisational plan- shows the roles and responsibilities of the workers in the enterprise
Break- even sales
Total fixed/contribution per unit
The importance of a business plan to entrepreneur and enterprise
Entrepreneur
Helps you clarify define objectives
Clarifies your vision on your business
Employees
help the employees know and understand the goals of the business
helps employees understand their roles in the business
Financiers
Indicates whether the business is sustainable
Provides clear evidence of logical think and informed decision making
Why does government give incentives
to encourage entrepreneurs to invest in certain area
different forms of government subsidies
Government grants - money given to entrepreneurs to fund enterprise
Training, education or skills development
Incubation centers - SME are nurtured to for one to three years
Different funding options
Government grants
Government loans
Own capital
Hire purchase
Credit history
is record of past payments as a guide for future financial transactions
Benefits of a good credit history for funding
it shows you are trustworthy and will be able to pay back loans
you will receive low interest rates which is best for your interest
you can receive loans without paying a deposit
easier approval for renting houses and apartments
Insititutions where you can get your business registered
Ministry of industrialization, trade and SME development - to a acquires business trading license
- to acquire business registration certificate
Local Authorities - For premises to be approved
Social security commission - to register for social benefits
Ministry of finance - for tax registration
Bank of Namibia- to register for commercial banks
Namfisa - to register for financial initiations