Unit 2 Flashcards

1
Q

Research

A

includes any gathering of data, information or facts for the advancement of knowledge

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2
Q

Primary Research

A

involves gathering data that has not been collected before

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3
Q

Secondary research

A

Data that has been already produce

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4
Q

Primary research methods

A

Interviews - meeting we questions are asked
Observations - taking note of something as it happens
Sampling - the process of selecting a group to represent a larger group

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5
Q

steps to follow when conducting research

A

Define the problem
Determine data need
Select research method
Collect the data
Analyse the data
Write a research report

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6
Q

Ethics

A

are the morals and principles that are acceptable in humans or organizations

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7
Q

Ethics of research

A

is the consideration of moral and principles when conducting research

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8
Q

Plagiarism

A

is using information that doesn’t not belong to you without the acknowledgment their work

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9
Q

Methods of referencing

A

Oxford Referencing Style

Harvard Referencing Style

Chicago Referencing Style

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10
Q

Export processing zones

A

is an area established to promote the export of local products

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11
Q

The aim of EPZ’s

A

in order to attract foreign investors that can create jobs and expand the industry and economy

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12
Q

Advantages of EPZ

A

Job creation

Innovative technology can be introduce

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13
Q

Disadvantages of an EPZ

A

There is restricted labour movement

Unsafe environments are usually associated with epz

As more epz are created, there is an inventive to keep costs low in order to compete, so workers will receive low wages while having in endure unsafe working conditions

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14
Q

E-commerce

A

is the use of electronic media for the trading of goods and services

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15
Q

Advantages of e-commerce for business

A

Increased customer base

Cost effective

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16
Q

Disadvantages of e-commerce for the business

A

Increased competition

Newcomers are often overlooked

Slow adaptation

17
Q

Advantages of e-commerce to the customers

A

Cost effective

Wide variety of choice

Increased convenience

18
Q

Disadvantages of e-commerce

A

Fraud

Returning of products is expensive

There is no human interaction

19
Q

International entrepreneurship

A

is the process of an entrepreneur conducting business activities across national borders

20
Q

International trade

A

exporting and importing of goods and services between countries

21
Q

Advantages of international entrepreneurship

A

Access to new markets
Job creation
Attracting investments

22
Q

Disadvantages of international entrepreneurship

A

Social welfare issues

Environmental issues

Political issues

Cultural identity issues

23
Q

Market penetration

A

when a business gains a large share of the market where similar products already exist

24
Q

Marketing

A

is the process of identifying the wants and needs of people and anticipate future wants and needs

25
Objectives of Marketing
Increase sales Increased profit Build and enchance customer relationship
26
Components of marketing mix
Price - the exchange of goods and services customers are willing to pay for Place - refers to where your business sells a good or service Product - is the good/service, sold or rendered Promotion - refers to the different ways an enterprise informs customers and potential customers on a product
27
methods of pricing
Cost based pricing Demand oriented pricing Competition oriented pricing
28
Principles of ethical marketing
The privacy of customers should never be compromised Ethics should be discussed open
29
Market Strategy
is a plan an entrepreneur chooses to increase sales and achieve a competitive advantage
30
Effective marketing strategies
Advertising Branding Financing Distribution Research
31
Effective advertising strategies
Mass media Electronic marketing Sponsorships
32
Team Namibia
is a member based non-profit association formed aimed at encouraging Namibian consumers to buy local products
33
Aims of Team Namibia
To promote entrepreneurship To support the growth of local products Working towards a sustainable future
34
Ways Team Namibia promotes entrepreneurship
Offering promotional opportunities Offering information on consumer topics (market intelligence) Offering networking opportunities