Unit 2.3- Understanding the role and importance of stakeholders Flashcards
What are stakeholders?
Stakeholders are groups or individuals who have an interest in a business
What are primary stakeholders?
Primary are affected by a particular business activity
What are secondary stakeholders?
Secondary do not have a direct functional or financial relationship with the business but are affected and can influence its actions
Name the 6 stakeholders groups
Shareholders- Employees- Customers- Suppliers- Creditors- Local community
What does social responsibility mean?
the duties a business has towards stakeholder groups
Where is Keep Satisfied on the stakeholder map?
High stakeholder power and low stakeholder interest
Where is Manage closely on the stakeholder map?
High stakeholder power and high stakeholder interest
Where is Keep informed on the stakeholder map?
Low stakeholder power and high stakeholder interest
Where is Monitor on the stakeholder map?
Low stakeholder power and low stakeholder interest.
Why would stakeholder mapping be important?
help a business make decisions in relation to stakeholders needs and their ability to influence it.
What are the influences on stakeholder relationship?
Market conditions Stakeholder power Government policies Objectives Management and leadership styles Size and ownership of the business
What is stakeholder engagement?
A process by which managers involve individuals and groups who may be affected by their decisions in those decisions
What is pull communication?
- If stakeholders choose to engage with business
- Little power and interest
What is push communication?
- One way communications
- Methods such as emails and letters used
- Suited to low levels of power and low levels of interest
What is consultation relationship?
- A process by which one group discovers the views of another
- Used when stakeholders have high interest but low power