Unit 2.2 How Markets Work Flashcards
Demand
- The willingness and ability of consumers to purchase goods/services at different prices
Law of Demand
- Ceterus Paribus, when the price of a product is increased, the quantity demanded will decrease, and vice-versa.
Quantity Demanded
- The amount of a particular good or service that consumers are willing to buy at a given price.
Demand Curve
- Plotting the (market) quantity demanded for a particular product at every given price.
- x axis = Quantity Demanded
- y axis = Price
- Downward sloping Curve
Individual Demand/Supply
Demand/Supply trends of just one consumer/producer
Market Demand/Supply
Total Demand/Supply of the product from all consumers/producers.
Extension in demand
- Right+Downward Movement along the demand curve.
- Caused by a decrease in price of a product.
Contraction in demand
- Left+upward Movement along the demand curve
- Caused by an increase in price of a product.
Shift in Demand
- Movement of the demand itself (the entire curve shifts left or right)
- The quantity demanded changes at every given price
- Caused because of NON PRICE FACTORS CHANGING
- Leftward Shift = Decrease
- Rightward Shift = Increase
Rightward Shift of Demand Curve
-
Increase in quantity demanded for every given price, because of a NON PRICE FACTOR
Causes: - An Increase in consumers’ incomes (like a rise in employment rates)
- A reduction of taxes on incomes
- A rise in the price of substitutes
- A fall in the price of complements
- Consumers’ tastes or fashions changing in favor of the product.
- Increased advertising of the product,
- A rise in the population
- External Factors (weather, nature, unpredictabilities)
Leftward Shift of Demand Curve
-
Decrease in quantity demanded for every given price because of a NON PRICE FACTOR
Causes: - A decrease in consumers’ incomes
- An increase in taxes on incomes
- A fall in the price of substitutes
- A rise in the price of complements
- Consumers’ tastes and fashions changing in favor of other products
- Decreased advertising (being cut or banned)
- A fall in the population
- External Factors (weather, nature, unpredictabilities)
Non Price Factors
External Factors affecting the general trends in demand and supply
Inferior Good
- A good for which demand falls as incomes rise
- Considered cheap or frugal
Disposable Income
- The amount of income people have left to spend after taxes on their incomes have been deducted.
Supply
- The willingness and ability of producers to produce and sell goods/services at different prices.
Law of Supply
- Ceterus Paribus, when the price of a product is increased, the quantity supplied will increase, and vice-versa.
Quantity Supplied
- The amount of a particular good or service that producers are willing and able to produce and sell at a given price.
Supply Curve
- Plotting the (market) quantity supplied for a particular product at every given price.
- x axis = Quantity Demanded
- y axis = Price
- Upward sloping Curve
Extension in Supply
Right+Upward Movement along the supply curve.
- Caused by an increase in price of a product.
Contraction in Supply
Left+Downward Movement along the supply curve.
- Caused by a decrease in price of a product.
Shift in Supply
- Movement of the supply itself (the entire curve shifts left or right)
- The quantity supplied changes at every given price
- Caused because of NON PRICE FACTORS CHANGING
- Leftward Shift = Decrease
- Rightward Shift = Increase
Rightward Shift in Supply Curve
-
Increase in quantity supplied for every given price, because of a NON PRICE FACTOR
Causes: - A decrease in the price and profitability of other products
- A decrease in the cost of the factors of production (raw materials)
- An increase in availability of resources
- Technical Progress and improvements in production processes
- An increase in business optimism and projections of profit
- The government paying subsidies
- The government cutting taxes on profits
- External Factors (weather, nature, unpredictabilities)