Unit 2 - The business of branding Flashcards
contradict
/ˌkɑn·trəˈdɪkt/
(v) to state the opposite of what someone has said, or (of one fact or statement) to be so different from another fact or statement that one of them must be wrong:
Ex: Her testimony contradicted the policeman’s testimony, and the jury had to decide who was telling the truth.
(v) mâu thuẫn, nói ngược lại
subsidy
/ˈsʌb·sə·di/
(n) money given as part of the cost of something to help or encourage it to happen
Ex: export subsidies, farm subsidies
(n) tiền trợ cấp
nevertheless
/ˌnev·ər·ðəˈles/
(adv) despite what has just been said or referred to:
Ex: Their team hadn’t lost a game the entire season. Nevertheless, we beat them by a huge margin last night.
(adv) tuy nhiên
convert
/kənˈvɜrt/
(v) to change the character, appearance, or operation of something:
Ex: We converted our oil furnace to gas to save money.
(v) Someone who is converted to something is persuaded to accept new preferences or beliefs:
Ex: My kids are trying to convert me to country music.
(v) chuyển thành
equate
/ɪˈkweɪt/
(v) to consider as the same, or to connect in your mind:
Ex: People sometimes equate money with happiness.
(v) đánh đồng, làm bằng nhau, cân nhau
distinctive
/dɪˈstɪŋk·tɪv/
(a) marking something as clearly different from others:
Ex: a distinctive flavor/writing style
(a) khác biệt, đặc biệt
aristocratic
/əˌrɪs·təˈkræt̬·ɪk/
(a) quý tộc, thuộc về quý tộc
Ex: His aristocratic manner alienated many voters.
aristocracy
/ˌær·əˈstɑk·rə·si/
(n) a class of people of high social rank
(n) tầng lớp quý tộc
integrity
/ɪnˈteɡ·rɪ·t̬i/
(n) the quality of being honest and having strong moral principles:
Ex: He was a man of the highest personal integrity.
(n) chính trực
contradictory
/ˌkɑːn.trəˈdɪk.tɚ.i/
(a) If two or more facts, pieces of advice, etc. are contradictory, they are very different from each other:
Ex: I keep getting contradictory advice - some people tell me to keep it warm and some tell me to put ice on it.
(a + n) mâu thuẫn, trái ngược
prominent
/ˈprɑm·ə·nənt/
(a) very noticeable, important, or famous:
Ex: She plays a prominent role in the organization.
(a) If something is prominent, it sticks out from a surface or can be seen easily:
Ex: She has a prominent chin/nose.
(a) nổi bật, đáng chú ý, nhô lên
prominence
/ˈprɑm·ə·nəns/
(n) sự nổi bật
subculture(s)
/ˈsʌbˌkʌl·tʃər/
(n) the way of life, customs, and ideas of a particular group of people within a society, which are different from the rest of that society:
Ex: An entire subculture grew up around female bodybuilding.
(n) tiểu văn hóa
revise
/rɪˈvɑɪz/
(v) to change or correct something, esp. a piece of writing:
Ex: With the final exam, you don’t revise it after the teacher reads it.
(v) To revise is to study again what you have been learning in order to prepare for an exam.
(v) đọc lại, xem lại, ôn lại
appeal
/əˈpil/
(v+n) to be interesting or attractive:
Ex: Such music managed to appeal to the tastes of both young and old.
(v+n) to request formally that a decision, esp. a legal or official one, be changed:
Ex: The verdict was appealed to a higher court.
(v+n) to make a serious or formal request for help, esp. in an emergency:
Ex: Blood supplies are running low, and the Red Cross is appealing for blood donations.
(v+n) kêu gọi, thỉnh cầu/ kháng cáo, khẩn cầu
