Unit 2 - Rebranding Case Studies

Question 0

What was a social piece of evidence that Newham needed to rebrand?

Answer 0

In 2009, 19.1% of people had NO qualifications

Question 1

Who are the key ‘players’ in the London 2012 Rebranding in Newham?

Answer 1

UCL wanted to build a hall of residents
Borris Johnson attraction to area
Carpenters estate residents

Question 2

What is a economic factor that forced Newham to rebrand?

Answer 2

In 2008/09 56.2% were unemployed

Question 3

Who was the main Player on the Cardiff Bay regeneration?

Answer 3

Cardiff Bay Development Corporation (CBDC)

Question 4

What were the CBDCs aims for the rebranding?

Answer 4

Regenerate 1,900 hectares
A new waterfront
Fresh water bay (barrage)
Shops and tourism around the bay

Question 5

What were the social effects of the rebranding in Cardiff?

Answer 5

Divide in wealth and race (Bute Street)

Question 6

What was the main enviro-economical conflict of the rebranding in Cardiff?

Answer 6

The £190 million barrage project

Question 7

What were the social successes of the Cardiff rebranding?

Answer 7

Population doubled

Question 8

What was the economic success of the rebranding in Cardiff?

Answer 8

A 14% increase of house prices over 5 years

Question 9

What was an environmental success of the Cardiff rebranding?

Answer 9

944 tonnes of litter collected in 2004/06

Question 10

What was a socio-political success of the Cardiff rebranding?

Answer 10

The Libdems revived the most votes in 2004 showing a possible increase in the % of Middle class citizens

Question 11

What was a social success of the London 2012 Olympics?

Answer 11

Newham Council had a 35% stake in the houses etc. built for the games

Question 12

What was an economic success of the Olympics in London?

Answer 12

500 construction jobs created

Question 13

What was a political success of the rebranding in London for the Olympics?

Answer 13

The carpenters estate was kept

Question 14

What is an environmental success of the London 2012 Olympic site?

Answer 14

38% less carbon emissions compared the the original design

Question 15

What was a social failure of the London Games?

Answer 15

Only 2,500 of the promised 4,000 went to residents

Question 16

What was a economic success once theOlympic Games were over?

Answer 16

10,000 permanent jobs created

Question 17

What was a social success for after the Olympics were finished?

Answer 17

Crime went from 6.1% (09/10) to 3.1% (12/13)

Question 18

What were the rebranding strategies used at Lobb’s farm?

Answer 18

Tours of the farm
Planting an welfare conscious initiative
Farm shop built

Question 19

What were the successes of the strategies of Lobb’s farm?

Answer 19

From £30k per year from 800 acres, to £600k between three families

Question 20

What was the Strategies in Liverpool to encourage development?

Answer 20

Liverpool One

Gone the European Capital of Culture title (ECoC) in 2008

Question 21

Why did Liverpool need to rebrand?

Answer 21

Low skilled workforce
GDP 75% lower than EU average
1970-1980 national recession

Question 22

What were the successes of Liverpool One and the ECoC title?

Answer 22

86% of visits in 08 were first time
£2 billion invested in 08
£1 billion invested for Liverpool One

Question 23

What are the sustainable strategies used in Masdar City, UAE (6)

Answer 23

Super heating water for energy 
Solar power
Wind towers for cooling
Magnetic bubble cars
Trees act as a carbon sink
Biodiversity

Question 24

What is Masdar City?

Answer 24

A carbon free, waste free city in the desert, that is solar powered in Abu Dhabi

Question 25

What were the two strategies in Watergate bay for managing rural rebranding?

Answer 25

Sports academy

Jamie Oliver’s restaurant

Question 26

What are the successes of the academy in watergate bay?

Answer 26

They have 50-60 people all year round

Near Newquay airport

Question 27

What are the successes of Jamie’s restaurant in watergate bay?

Answer 27

100 seats
15 students work in the restaurant
30 students are from disadvantaged backgrounds

Question 28

How have the strategies in watergate bay been successful?

Answer 28

Cornish economy has grown faster than the UK average

1994-2004 economy in Cornwall grew 5.8% per year

Question 29

What strategy was used in Manchester to rebrand

Answer 29

Rebranding through sport, built a stadium on derelict land

Question 30

Successes of the Manchester rebranding

Answer 30

7000 seat youth arena
Areas dedicated for commercial use
Planted 2,000 trees to make up for any knocked down

Question 31

What strategy is being used to rebrand Hull in 2017?

Answer 31

ECoC title

Question 32

What is proposed to happen during the 2017 culture title in Hull?

Answer 32

1,500 events

Possible £2,400 a month based on Luxembourg 2007

Question 33

What are the successes of rebranding at Hartley Farm?

Answer 33

Cafe and farm shop selling farm and local produce
‘Taste of the West’ award 2014
Certificate of Excellence 2014

Question 34

What title dos Leicester receive in 1990?

Answer 34

Britain’s first environmental city

Question 35

What strategies have been used in Leicester to aid sustainability?

Answer 35

Effective recycling
Tree planting
Cutting emissions

Question 36

What is the aim for energy efficiency by 2020 in Leicester?

Answer 36

20% of its building to receive energy from renewable sources

Question 37

How has a transport strategy added to sustainability?

Answer 37

13,000 bikes use the bike park per year

The council offers £1,500 to businesses to provide bike parks

Question 38

What is the Eco-management and Audit Scheme (EMAS)?

Answer 38

Aims are:
Reduce building energy consumption to 50% of the 1990 level by 2025
Reduce fuel used by staff by 5% from 01-06