Unit 2 - Rebranding Case Studies Flashcards
What was a social piece of evidence that Newham needed to rebrand?
In 2009, 19.1% of people had NO qualifications
Who are the key ‘players’ in the London 2012 Rebranding in Newham?
UCL wanted to build a hall of residents
Borris Johnson attraction to area
Carpenters estate residents
What is a economic factor that forced Newham to rebrand?
In 2008/09 56.2% were unemployed
Who was the main Player on the Cardiff Bay regeneration?
Cardiff Bay Development Corporation (CBDC)
What were the CBDCs aims for the rebranding?
Regenerate 1,900 hectares
A new waterfront
Fresh water bay (barrage)
Shops and tourism around the bay
What were the social effects of the rebranding in Cardiff?
Divide in wealth and race (Bute Street)
What was the main enviro-economical conflict of the rebranding in Cardiff?
The £190 million barrage project
What were the social successes of the Cardiff rebranding?
Population doubled
What was the economic success of the rebranding in Cardiff?
A 14% increase of house prices over 5 years
What was an environmental success of the Cardiff rebranding?
944 tonnes of litter collected in 2004/06
What was a socio-political success of the Cardiff rebranding?
The Libdems revived the most votes in 2004 showing a possible increase in the % of Middle class citizens
What was a social success of the London 2012 Olympics?
Newham Council had a 35% stake in the houses etc. built for the games
What was an economic success of the Olympics in London?
500 construction jobs created
What was a political success of the rebranding in London for the Olympics?
The carpenters estate was kept
What is an environmental success of the London 2012 Olympic site?
38% less carbon emissions compared the the original design
What was a social failure of the London Games?
Only 2,500 of the promised 4,000 went to residents
What was a economic success once theOlympic Games were over?
10,000 permanent jobs created
What was a social success for after the Olympics were finished?
Crime went from 6.1% (09/10) to 3.1% (12/13)
What were the rebranding strategies used at Lobb’s farm?
Tours of the farm
Planting an welfare conscious initiative
Farm shop built
What were the successes of the strategies of Lobb’s farm?
From £30k per year from 800 acres, to £600k between three families
What was the Strategies in Liverpool to encourage development?
Liverpool One
Gone the European Capital of Culture title (ECoC) in 2008
Why did Liverpool need to rebrand?
Low skilled workforce
GDP 75% lower than EU average
1970-1980 national recession
What were the successes of Liverpool One and the ECoC title?
86% of visits in 08 were first time
£2 billion invested in 08
£1 billion invested for Liverpool One
What are the sustainable strategies used in Masdar City, UAE (6)
Super heating water for energy Solar power Wind towers for cooling Magnetic bubble cars Trees act as a carbon sink Biodiversity
What is Masdar City?
A carbon free, waste free city in the desert, that is solar powered in Abu Dhabi
What were the two strategies in Watergate bay for managing rural rebranding?
Sports academy
Jamie Oliver’s restaurant
What are the successes of the academy in watergate bay?
They have 50-60 people all year round
Near Newquay airport
What are the successes of Jamie’s restaurant in watergate bay?
100 seats
15 students work in the restaurant
30 students are from disadvantaged backgrounds
How have the strategies in watergate bay been successful?
Cornish economy has grown faster than the UK average
1994-2004 economy in Cornwall grew 5.8% per year
What strategy was used in Manchester to rebrand
Rebranding through sport, built a stadium on derelict land
Successes of the Manchester rebranding
7000 seat youth arena
Areas dedicated for commercial use
Planted 2,000 trees to make up for any knocked down
What strategy is being used to rebrand Hull in 2017?
ECoC title
What is proposed to happen during the 2017 culture title in Hull?
1,500 events
Possible £2,400 a month based on Luxembourg 2007
What are the successes of rebranding at Hartley Farm?
Cafe and farm shop selling farm and local produce
‘Taste of the West’ award 2014
Certificate of Excellence 2014
What title dos Leicester receive in 1990?
Britain’s first environmental city
What strategies have been used in Leicester to aid sustainability?
Effective recycling
Tree planting
Cutting emissions
What is the aim for energy efficiency by 2020 in Leicester?
20% of its building to receive energy from renewable sources
How has a transport strategy added to sustainability?
13,000 bikes use the bike park per year
The council offers £1,500 to businesses to provide bike parks
What is the Eco-management and Audit Scheme (EMAS)?
Aims are:
Reduce building energy consumption to 50% of the 1990 level by 2025
Reduce fuel used by staff by 5% from 01-06
