Unit 2- Marketing Flashcards
1
Q
What is the marketing mix (4 P’s)
A
Product
Price
Place
Promotion
2
Q
What is the definition of marketing
A
The process of finding out what your customers needs are and satisfying them
3
Q
What is market research
A
Research executed to identify needs and wants of customers
4
Q
What is primary data
A
Data that has been collected by your business for a specific reason
5
Q
What is secondary research
A
Data that has been collected by a different company for a different purpose
6
Q
A
