Unit 2: Demand, Supply and Price Determination Flashcards
Market
a system where buyers and sellers interact to exchange goods, services or resources. In a market there is demand and supply. The higher the number of buyers and sellers, the more competitive the market is.
Types of Markets
- Product Market
- Factor Market
- Financial Market
Normal Goods
goods for which demand increases as income rises and vice versa
e.g. clothing, as people earn more money, they tend to buy more or higher quality clothing
Inferior Goods
goods for which demand decreases as income rises and increases as income falls ceteris paribus.
e.g. instant noodles, when people have lower incomes, they buy more instant noodles as a cheap food option.
Demand
amount buyers are willing and financially able to buy at a specific price during a particular period of time
Law of Demand
Buyers tend to buy less at higher prices, ceteris paribus
Why does the Demand curve slope downwards
Substitution effect and Income effect
Substitution Effect (S.E.)
The substitution effect occurs when a change in the price of a good causes consumers to switch to or substitute that good with another similar, but cheaper good. The extent depends on the number and closeness of substitutes
e.g. if the price of butter increases, consumers may look for a cheaper alternative and start buying margarin instead
Income Effect
refers to the change in the quantity demanded of a good or service as a result of a change in a consumer’s real income or purchasing power. The extent depends on the proportion spent on the good relative to income
e.g. if the price of coffee decreases, people have more money left over in their budget after purchasing the coffee, effectively increasing you real income or purchasing power
Demand Curve
Movement along vs shift (demand)
Movement along: caused by a change in the product’s own price
Shift: caused by a change in anything other than the product’s own price
Competitive Demand vs Joint Demand
Competitive Demand: they are alternatives to each other, meaning that if the price of one good increases, the demand for the other good will likely increase as well
e.g. Pepsi and Coca-Cola
Joint Demand: they are used together, so the demand for one good is directly related to the demand for another. An increase in the demand for one good leads to an increase in the demand for the other
e.g. printers and ink
Determinants of demand
- Price of the good or service
- Income levels (normal vs inferior goods)
- Price of other goods (complementary or substitutes)
- Consumer preferences
- Expectations
- Population
- Advertising
Supply
amount suppliers are prepared to sell at a specific price during a particular period of time
Law of Supply
suppliers are prepared to sell more at higher prices, ceteris paribus