UNIT 2-Conducting market research Flashcards
1
Q
Market research
A
the systematic gathering, recording & analyzing of data about the marketing of goods & services
2
Q
target market
A
audience in which a business aims to sell their goods & services
3
Q
outsources
A
to enter into a contract with an outside supplier for a certain service
4
Q
secondary research
A
gathering data by doing research
5
Q
primary research
A
gathering data first hand by questionaries or interviews
6
Q
3 steps for developing research instrument
A
- Decide
- Ask
- Test
