Unit 2 AOS2

Question 1

define “marketing plan”

Answer 1

a document that
lists activities aimed at achieving
particular marketing outcomes in
relation to a good or service. The
plan provides a template for future
action aimed at reaching marketing
objectives, such as establishing a
customer base.

Question 2

Define “marketing”

Answer 2

is a total system of interacting activities designed to plan, price, promote and distribute products
to present and potential customers.

Question 3

Define “customer base “

Answer 3

A customer base is the group of customers who repeatedly purchase the products
of a business and are its main source of revenue

Question 4

Discuss the benefits and costs of establishing a customer base

Answer 4

ADV= 1. Successful establishment of a
customer base means that a
significant number of those
customers should develop a loyalty
to the business, and continue to
use the business.
ADV= 2. The improved marketability of the
business’s products should result
in higher levels of sales and
improved market share.