Unit 2 AOS 1 Flashcards
cognitive bias
Systematic error of judgement and faulty decision making that usually leads to inaccurate or unreasonable conclusions
Anchoring bias
Tendency to rely heavily on the first piece of information received (anchor) and to not modify judgements when further information becomes available
Attentional bias
- Prioritising attention to certain information over other information thereby avoiding considering all options and outcomes.
- Anxiety within us cause your focusing on something that’s not important (focusing on the small things)
False consensus bias
- Tendency to overestimate the extent to which other people are like you or share your personal characteristics and beliefs
- Assumption that the way we thing is inheritably correct and so everyone must think the same way and anyone that doesn’t agree with me is wrong.
Confirmation bias
- Tendency to seek recall or interpret information in a way that confirms existing beliefs/expectations while dismissing contradictory evidence
- Conspiracy theorist looks for things that confirm their theory rather than facts
Hindsight bias
- Tendency after an event has occurred to overestimate the extent to which the outcome could have been foreseen
After a quiz and seeing the answer saying oh I knew that
Misinformation effect
- Tendency for information acquired after an event to influence the accuracy of the memory of the original event.
Optimism bias
- Tendency to overestimate the likelihood of experiencing positive events and underestimate the likelihood of experiencing negative ones in the future
- Like self-serving bias.
Dunning-Kreuger effect
Tendency to overestimate our own knowledge or ability, leading to inability to recognise our own incompetence
social cognition
How we interpret, analyse, remember and use information to make judgements about others in different social situations
Person perception
The mental processes used to form impressions and draw conclusions about the personal characteristics of other people.
Schemas
Pre-existing mental ideas relating to a given concept that help us organise and interpret new information
halo effect
People we judge to be physically attractive are also perceived to be more interesting, mentally healthy, intelligent and skilled than an unattractive person.
Reverse Halo effect
Assuming that a positive characteristic is concurrent with a negative one
E.g. assuming that someone who is physically attractive must also be shallow
Horn Effect
The presence of negative characteristics leads to the assumption that there must be more negative characteristics.
E.g. The ‘ugly’ Disney character turns out to be a villain
how to avoid this cognitive bias
Minimisethe influence of biases by slowing down andanalysingyourreasoning; tobehave in a more optimal and rational manner.
Impressions for non-verbal communication
body language, eye contact, facial expressions
behaviour
Forming impressions based on what we observe (or learn) about how others act tends to give the most accurate impression.
Salience:
personal characteristics that are distinctive, conspicuous and attract attention
Demonstrating salience
Salience detection draws us towards obvious features, sometimes it makes us miss important information
Attribution:
How we explain the causes of our (and others’) behaviour
types of attrubution
Personal internal
situational external
Attribution Biases
Fundamental Attribution error
Actor-observer bias
Self-serving bias
Fundamental Attribution Error
Tendency to overestimate the influence of personal factors and underestimate the impact of situational factors on other’s behaviour
Just-world fallacy
The belief that the world is generally a place where people get what they deserve and deserve what they get.
Actor-observer bias
When it comes to ourselves , we are prone to blaming the situation rather than ourselves. We are inherently more aware of the circumstances and sequence of events leading up to an outcome, therefore we can recognise at what point are actions are being influenced by ourselves or the circumstances beyond out control. On the flip side we don’t go on to apply this same reasoning when it comes to other’s behaviour
Self-serving bias
When judging ourselves we take credit for success and attribute failures to situational factors
Attitudes
A consistent and enduring evaluation we make about an objects, people, groups, events or issues
what is the Tri-component model
Explains how attitudes are formed and changed
AKA the ABC of attitudes
- affective, behavioural, cognitive
Affective component
Emotional reactions or feelings an individual has towards an object/person/event/issue
Behavioural Component
The way the attitude is expressed in our actions
Cognitive component
The beliefs we have that are based on our life experience
limitations of the tri component model
Attitudes are not predictive of behaviours (refer back to inconsistency)
But the affective and cognitive components are not sufficient alone to determine an attitude has been formed