Unit 2

Question 1

What is a Marketing Aim?

Answer 1

An overall goal for a business/product

Question 2

What is a Marketing Objective?

Answer 2

What is the strategy to achieve the aim?

Question 3

List three examples of Marketing Aims.

Answer 3

• Developing new products
• Improving profitability and decreasing costs
• Increasing market share

Question 4

What is an example of a company that develops new products for its gaming system?

Answer 4

Sony and game studios

Question 5

What is meant by increasing brand awareness?

Answer 5

Making more people recognize and prefer a brand

Question 6

True or False: A marketing objective is a broad goal of what the marketing department wants to achieve.

Answer 6

False

Question 7

Fill in the blank: Marketing aims are the _______ goal of what the marketing department wants to achieve.

Answer 7

[broader]

Question 8

What is an example of diversification in marketing?

Answer 8

Supermarket banking/credit cards

Question 9

How many objectives can a single marketing aim have?

Answer 9

Many

Question 10

What is market share?

Answer 10

The portion of a market controlled by a particular company or product

Question 11

Give an example of brand loyalty related to cola drinks.

Answer 11

Many people refer to all cola drinks as ‘Coke’