Unit 2

Question 1

What is the first characteristic of effective marketing objectives?

Answer 1

Specific

The goal is concrete and tangible - everyone knows what it looks like.

Question 2

What does it mean for a marketing objective to be measurable?

Answer 2

The goal has an objective measure of success that everyone can understand.

Question 3

Define the term ‘attainable’ in the context of marketing objectives.

Answer 3

The goal is challenging, but should be achievable with the resources available.

Question 4

Why is it important for marketing objectives to be relevant?

Answer 4

The goal meaningfully contributes to larger objectives like the overall mission.

Question 5

What does the characteristic ‘timely’ imply for marketing objectives?

Answer 5

This goal has a deadline or, better yet, a timeline of progress milestones.