Unit 17 - Social Media Marketing

Question 1

Define Social Marketing.

Answer 1

The use of social media platforms, such as Facebook, Twitter and Linkedin, as part of a company’s integrated marketing communications efforts to increase brand awareness, communicate with (and listen to) customers and offer special promotions.

Question 2

What are the top 5 Social Media sites in January and December of 2013?

Answer 2

Facebook
Twitter
LinkedIn
Myspace 
Pinterest

Question 3

What are the benefits to Social Media Marketing?

Answer 3

Social media marketing programs create content or offer special deals that encourage people to share this information with their social networks

A corporate message spreads from user to user and may have greater impact because it’s coming from a friend in your network, rather than from the company itself

Allows companies to receive direct feedback from customers which often results in product improvements

Give companies access to customers in specific market segments, such as the coveted 18 to 34 year old demographic, at a low cost per exposure

Question 4

What is a Klout score?

Answer 4

A klout score is a measure of your influence and impact on social networks it can be calculated using a combination of factors across seven different social media, including Facebook, Twitter, Google+, Linkedin, Instagram, Foursquare and Wikipedia.