Unit 16 - Direct And Online Marketing Flashcards
What are the seller benefits of direct marketing?
Tool to build customer relationships
Low-cost, efficient, fast alternative to reach markets
Flexible
Access to buyers not reachable through other channels
Define direct marketing.
A marketing channel without intermediaries that are sometimes considered the fifth element of the promotion mix and is a fast growing form of marketing.
What are the three forms of marketing?
Direct-mail marketing
Direct-response television marketing
Digital direct marketing
What is direct mail marketing?
An offer, announcement, reminder, or any other item sent to a person at a postal or email address.
What is direct market television?
Advertisement that describes products and gives customers a toll-free number or website to purchase. Includes short 30-60 second commercials to 30 minute to an hour infomercials.
What is digital direct marketing?
Mobile phone marketing
Ringtone give always
Mobile games
Ad-supported content
Contests and sweepstakes
What are the four types of online marketing domains?
Business to consumer (B2C)
Business to business (B2B)
Consumer to consumer (C2C)
Consumer to business (C2B)
Explain Business to consumer (B2C).
Involves businesses selling goods and services online to final consumers
Explain business to business (B2B).
Involves businesses selling goods and services, providing information & building customer relationships online to businesses.
Explain Consumer to consumer (C2C).
Involves consumers communicating with each other on a wide range of topics through blogs or selling items to each other through eBay or similar sites.
Explain Consumer to business (C2B).
Involves consumers communicating with businesses to send suggestions, questions or complaints through company Web site.
What are the two basic types of websites?
Corporate and Marketing
What is a corporate website.
Primarily designed to build goodwill and provide information as part of the company’s public relations strategy, such as the Proctor & Gamble
What is a marketing website?
Designed to engage customers and provide a channel for customers to purchase a product, such as the Amazon website.
