unit 1 - what is a business Flashcards
B2C
A business selling their goods and services directly to consumers (spotify)
B2B
A business selling their goods and services to other businesses (hootsuite)
Product
A general term for goods and services
Benefits to countries
Create employment, create income, create new products, enhance reputation
Primary Sector
Extract or grow raw materials (mining, fishing, oil extraction)
Secondary Sector
Manufacture goods using these raw materials (construction, supplying water, electricity and gas)
Tertiary Sector
Provide services (hotels, education, transport)
Mission Statement
Explains the organisations goals, why it exists and what it does/aims to do
Corporate Aims
Long-term goals of the entire business derived from the mission statement
Corporate Objectives
Specific tasks that will help accomplish corporate aims, medium to long-term, broken down into functional objectives
SMART Objectives
Specific, measurable, attainable, realistic, timely
Profit Maximisation
A business objective that requires a business to achieve the highest amount of profit for its shareholders or achieve a minimum amount of profit so they can focus on other objectives
Survival
A business objective which requires a business to continue trading despite challenges
Growth
A business objective that requires growth of stores, sales value, sales volume or product range
Cash Flow
A business objective aiming to be able to pay debts on time, also the movement of cash in and out of the business over a period of time
Social + Ethical + Environmental
A business objective that requires a business to focus on supporting society through initiatives (employment, fair trade, sustainability)
Diversification
A business objective where a business increases their range of products
Benefits Of Setting Objectives
Provide direction, support planning, co-ordinate resources, ensure employees are working to the same aim, motivation
Revenue
Income earned by a business from the sale of its products
Fixed Costs
Costs that do not vary as the business changes its output (rent, insurance, fixed salaries) they can change as the business grows
Costs
Expenses that the business pays
Variable Costs
Costs that change directly with output (wages for factory labour, raw materials, transport costs)
Average Unit Costs
Gives the business an idea of what price they need to change, the selling price needs to be more than the average unit costs
Interest
Extra amount you pay back when paying back a loan