Unit 1 vocal part 2

Question 1

awareness

Answer 1

consumers’ level of recognition of a company’s product, service, or brand

Question 2

CTA

Answer 2

statement or phrase that encourages audience response

Question 3

margin

Answer 3

the difference between a company’s revenue and its costs; Revenue - Costs = Margin

Question 4

merchandising

Answer 4

process of promoting a product in a retail environment, including the visual display in retail stores

Question 5

message

Answer 5

what is communicated to and perceived by an audience; can be verbal, written, and non-verbal

Question 6

messaging

Answer 6

how businesses communicate with audiences

Question 7

place

Answer 7

: one of the four P’s of marketing; refers to where the product is sold and delivered to customers

Question 8

price

Answer 8

one of the four P’s of marketing; the cost of a product or service a company offers

Question 9

product

Answer 9

one of the four P’s of marketing; refers to the actual product or service a company offers

Question 10

promotion

Answer 10

one of the four P’s of marketing; refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services

Question 11

test markets

Answer 11

a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched