Unit 1 vocab part 1

Question 1

brand management

Answer 1

process of creating and maintaining the identity of a brand

Question 2

brand

Answer 2

words, designs, logos, marks, or a combination of these elements

Question 3

focus groups

Answer 3

diverse groups of consumers participating in discussions

Question 4

event planning

Answer 4

process of arranging, trade shows, conventions, meetings, etc.

Question 5

distribution

Answer 5

path the product or service purchased travels from the company

Question 6

customer support

Answer 6

range of activities to assist customers in resolving issues

Question 7

advertising

Answer 7

process of communicating with potential customers to promote a product or service

Question 8

marketing research

Answer 8

gathering and analyzing info about customers needs

Question 9

public relations

Answer 9

made by a company to shape audiences to the company, how a brand is seen by public

Question 10

sales promotion

Answer 10

provides to customers to help increase sales or create of a product

Question 11

marketing

Answer 11

process of communicating a company’s values to customers

Question 12

web analytics

Answer 12

the collection, reporting and examination of actions on a website

Question 13

sales

Answer 13

department responsible for selling products or services to customers

Question 14

target audience

Answer 14

groups of consumers most likely to purchase your product or service

Question 15

media planning

Answer 15

process of the most effective approach to advertise a product or service