Unit 1 - Understanding Business Flashcards
define a business
an organisation that makes, buys or sells goods or provides a service. All businesses aim to satisfy consumer needs and wants.
what is the difference between a need and a want?
needs are the basic requirements that are essential for survival such as food, water, clothing, shelter and warmth. whereas wants are things we would like to have but don’t need to survive. These include luxuries such as mobile phones or holidays.
define a good
products that you can see and touch (tangible) such as laptops, clothes or food.
define a service
products that you cannot hold or touch (intangible) such as public transport, a haircut or a visit to the cinema.
name the four factors of production
land, labour, capital, enterprise
in terms of the factors of production what is land?
natural resources available for production. Examples: fishing, farming and coal
in terms of the factors of production what is labour?
the human input into the production process. Examples: workers
in terms of the factors of production what is capital?
any man made resource that is used to create other goods and services. Examples: machinery, tools
in terms of the factors of production what is enterprise?
the idea the owner had to create the business. how the land, labour and capital is used to make a good or provide a service
what are the four sectors of industry?
primary, secondary, tertiary and quaternary
what is the primary sector?
concerned with the extraction of raw materials or natural resources from the land. Examples - farming, mining, fishing or oil production
what is the secondary sector?
concerned with manufacturing. This would involve taking the raw materials from the primary sector and converting them into new products. Examples - car manufacturers, food production or building companies.
what is the tertiary sector of industry?
concerned with providing a service. Examples - hairdressers, banks or cinemas
what is the quaternary sector of industry?
consists of those industries providing information services, such as computing, ICT (information and communication technologies), consultancy (offering advice to businesses)
what are the sectors of economy?
private, public and third
what are the type of organisations that would be in the private sector?
- sole trader
- partnership
- private limited company/public limited company
- Franchises
- multinationals
what is a sole trader?
a business owned by one person. Sole traders rely on their own savings, bank loans or loans from friends and family to fund their business.
advantages of sole traders?
- easy to set up
- sole traders retain all their profits for themselves
- make all the decisions
disadvantages of sole traders?
- can be difficult to raise finance
- unlimited liability
- heavy workload
what is a partnership?
can have a minimum of two and a maximum of 20 partners.
define a sleeping partner
A partner who invests but is not involved in the day-to-day running of a partnership
advantages of partnerships?
- more equity available to finance the business compared to a sole trader
- different partners bring different skills
- workload is shared
disadvantages of partnerships?
- unlimited liability
- profit is shared between the partners
- partners may not always agree on decisions for the business
what is a private limited company?
must have a minimum of two shareholders and is usually managed by a board of directors. The capital of a private limited company is divided into shares, with each member or shareholder owning a number of shares each.
can a private limited company sell shares on the stock market to the general public?
A Ltd is not allowed to sell shares to the general public on the stock market
what are the advantages of operating as a private limited company?
- shareholders have limited liability
- more finances can be raised from shareholders
- shareholders/directors bring expertise to the business
- control of the company cannot be lost to outsiders
what are the disadvantages of operating as a private limited company?
- profits are shared among shareholders
- more difficult to raise large amounts of finance as shares cannot be sold on the stock market
- the company must follow the rules and regulations of the companies act
what is a public limited company?
There must be at least two shareholders who will own the company, and a Board of Directors control and manages it.
can public limited companies sell shares on the stock market to the general public?
yes, they can be sold on the stock market
advantages of operating as a public limited company?
- It’s possible to raise large amounts of capital by selling shares.
- Large organisation considered play risky by lenders
- shareholders have limited liability
- specialists are usually appointed to ensure the company is run effectively
- shares can be given to employees to motivate them
- some public limited companies are able to dominate the market
disadvantages of operating as a public limited company?
- the firm can be taking over if arrival firm is able to acquire enough shares
- must follow rules and guidelines provided by the Companies Act
- no control over who purchases shares
- must publish annual accounts
- have to share profits - dividends are expected by shareholders
- set up costs are high
what is a franchise?
a method of setting up a business which involves two parties:
• a franchiser
• a franchisee
define a franchiser?
The franchiser is the ‘parent’ company, and owns a brand, product or service. The franchisor gets a franchisee a license permitting them to sell goods or services under the franchisor’s brand name, usually in return for the franchisee’s annual profits or an agreed annual royalty payment. An example of this is McDonald’s.
define a franchisee?
the person buying the licencing permit to sell goods and services under the franchiser’s name in return for a royalty payment.
Advantages for the franchiser?
- it allows growth for their brand without making significant financial investment in property and without the need to recruit and train a large workforce of their own
- it reduces competition
- the risk of failure is shared with the franchisee
- they retain control over the image and product they have created
- there is guaranteed income from royalties paid by the franchisees
Disadvantages for the franchiser are?
- reputation depends on how good the franchisees are
- bad publicity for one branch affects all
- franchiser only receives a share of the profits or sales revenue profits depend on the ability of the franchisees.
The advantages for the franchisee?
- training and support are available throughout the franchise agreement
- national marketing campaigns will be conducted by the franchiser on their behalf
- launching a new business is less of a risk due to using an established brand and product
- all decisions regarding product range and store layout are made by the franchiser on their behalf
The disadvantages for the franchisee?
- although the franchisee is legally responsible for a business, virtually all of the major decisions will be made by the franchiser
- royalties need to be paid to the franchiser
- operating a franchise limits scope for showing initiative
- bad publicity or poor performance by a fellow franchisee can have negative impact on whole brand
what are multinationals?
normally very large businesses which have outlets or production facilities in a number of different countries.
why would businesses want to expand overseas?
- to reduce production costs - manufacture goods in countries that have lower wage costs, other components of their final product in countries where they can be produced at the lowest cost.
- to reduce transport costs - it may be cheaper to manufacture products in a foreign country rather than trying to transport the finished goods from the country of origin.
- to penetrate markets protected by import controls - if a country has a tariff for example in may be cheaper to just manufacture in that country.
- to escape government regulations at home - if a government imposes restrictions such as minimum wage
- to earn higher after-tax profits - many companies move production to countries with low profit taxes to earn higher after-tax profits
advantages of multinationals?
- lower wage rates may make the cost of production much lower
- higher skilled workers may be available for the same or lower cost
- the rate of corporation tax may be lower which means they can keep more of their profits
- the business can then operate competitively in the local market
- it allows the organisation to grow out with saturated or highly competitive markets
disadvantages of multinationals?
- legislation in the local country may be too restrictive to operate profitably
- the local currency may be too weak to allow profits to be converted back at a good rate
- there may be a lack of technical expertise or equipment, including poor infrastructure
- Taking advantage of local laws (eg minimum wage, working ages/conditions) can have a negative impact with customers in the UK, Can lead to bad publicity which can damage a brand.
what is the public sector made up of?
- central government
- local government
- public corporations
what does the central government do?
responsible for providing citizens with essential services such as health, defence and transport. Finance is allocated to each government department form money raised through income tax, VAT and corporation tax.
what does the local government do?
for example City of Edinburgh Council aims to meet local needs and will take responsibility for providing services such as schools, environmental health and leisure facilities like pools and football pitches. Finance for local governments comes from the central government, business rates and council tax.
what are public corporations?
organisations that are regulated by the central government. A chairperson and a board of directors are appointed to manage the organisation on behalf of the government. The BBC is an example of a public corporation
define nationalisation
the process of a government taking control of a company or industry.
define privatisation
the transfer of ownership, property or businesses from the government to a privately owned entity, moving from Public to Private sector.
what are the positive impacts of privatisation?
- huge sums of money go into the government - improves government’s budgetary position and allow tax cuts.
- no government responsibility for large areas of UK business and employment - no political need to interfere/spend money on sorting out other people’s problems
- businesses become more efficient - prices fall, quality of service to customers rise.
- shared ownership widened - people used privatisation to buy shares for the first time in their lives
- businesses became free to borrow, to invest, innovate and enter new markets
- free to expand, to merge, to take over and be taken over - the face of the relevant markets has changed quite substantially
what are the negative impacts of privatisation?
- expensive and generates a lot of income in fees for specialists’ advisers e.g. banks
- too little competition
- the nationalised industries were sold off too quickly and too cheaply
- unprofitable parts of the business sold off or closed down - (as businesses normally do) so services have gotten worse e.g. transport in rural areas
- wider share ownership didn’t happen
what does a charity do?
help specific causes, they are overseen by the government but run by a board of trustees. they are funded through government allowances, lottery grants, donations and fundraising activities. Charities have a mix of paid and voluntary workers. Examples include Oxfam and Cancer Research
what are voluntary organisations?
non-profit organisations that aim to provide a service for members/local community. They are managed and run by volunteers who give up their time for free and controlled by a committee, who volunteer to undertake specific duties. Voluntary organisations are financed mainly through membership fees (known as subs) but many also ask for donations, apply for government funding or apply for a lottery grant.
what are social enterprises?
run the same way as a Private sector business but have social or environmental aims. Profits are reinvested to benefit a group/cause or invested in the community. Income is generated through the trading of goods and services rather than through donations. Examples include: The Big Issue or the Eden Project
what are cooperatives?
aims to provide a quality service to benefit customers and members and also to generate a profit (not profit maximisation). The profits and decision making is shared among its members, customers and employees are invited to share ownership also. Cooperatives share a set of values and principles, which define the ethical approach the business must take.
advantages of third sector?
- social enterprises provide an opportunity for local people to gain employment
- social enterprises bring about a positive change to people and communities as they are not just driven by profit
- charities raise awareness and funds to support a particular cause
- private organisations are keen to donate to and support third sector organisations as it is good PR
disadvantages of third sector?
- social enterprises have to compete in the commercial market and so face the same challenges and risks common to all businesses
- charities and voluntary organisations usually depend heavily on unpaid volunteers or workers
- those with a paid role in the third sector usually earn less than they would if they worked in the private or public sector
- charities and voluntary organisations depend heavily on the generosity of the community for finance - for example donations and fundraising
what are the objectives of a private sector business?
growth, maximising profits, maximising sales, survive, provide a quality service, increase market share and corporate and social responsibility
what are the objectives of a public sector business?
provide a service, work within a budget, operate ethically and serve the local community
what are the objectives of a third sector business?
support a cause, provide a service, raise awareness, maximise donations, operate ethically, survival and increase number of volunteers
what is profit maximisation?
where an organisation strives to make the highest level of profit possible
what is sales maximisation?
where an organisation tries to achieve the highest volume of sales possible
what is survival in terms of business objectives?
literally the aim of continuing to trade as an organisation.
what is provision of a service in terms of business objectives?
Most businesses provide some type of product or service, however there are some types of organisations for which the provision of a service is their main concern.
what is an increase in market share in terms of business objectives?
this is an increase in the portion/percentage of a market controlled by a particular company or product. How strong is the product within the market?
what is growth in terms of business objectives?
this is when a business expands and develops (more in methods of growth)
what is satisficing in terms of business objectives?
when a business aims for satisfactory result rather than the best possible outcome
define corporate social responsibility
Corporate social responsibility (CSR) is when a company aims to act ethically and responsibly to ensure the public perceive them in a positive light.
what are some examples and benefits of CSR?
- Reducing carbon footprint can improve a company’s reputation as they are seen to be eco-friendly. It may also attract new customers.
- Creating new safety measures can lead to a business gaining quality and safety awards which can then be used as an effective marketing tool and give the company a competitive advantage.
- Improving working conditions of employees will motivate existing staff and attract new staff to the organisation.
- Recycling, reducing waste and minimising packaging can reduce costs for an organisation and improve their reputations.
Why do businesses want to grow?
· To eliminate competition · To become market leader · To increase sales/profits · To avoid being a takeover target · Reduce risk of failure · Economies of scale
Economies of scale?
a business has lower unit costs because of its large size. They can buy raw materials cheaply in bulk and also spread the high cost of marketing campaigns and overheads across larger sales.
Internal (organic) growth?
When a business grows internally, using its own resources to increase the scale of its operations and sales revenue.
advantages of internal growth?
· No loss of control as outsiders are not involved
· Hiring more staff will bring new ideas
· Investing in new equipment will increase production capacity
· Opening new branches means the company can reach new markets
· Less risky than a takeover
Disadvantages of internal growth?
· Can be a slow method of growth
· May be limited by the size of the market
· Restricted by the amount of finance available
horizontal integration?
occurs when two companies that operate at the same stage of production and within the same market merge to become one entity. For example, two banks merging.
Advantages of horizontal integration?
- Removes a competitor from the market
- Opportunity for greater economies of scale
- Business gains a greater market
disadvantages of horizontal integration?
- Hostility and job losses may occur
- Changes within the business could impact negatively on customer loyalty
- Can be expensive to purchase another company
What is vertical integration?
occurs when firms at different stages of the production process merge together
what are the two types of vertical integration?
forward and backward integration
Forward vertical integration?
when a business takes over a company at a later stage in the production process for example a customer such as a retail outlet for selling goods. This guarantees an outlet to sell products and means there is more control over pricing and product display.
backward vertical integration?
when the business takes over a company at an earlier stage in the production process for example its supplier/source of goods and materials. This guarantees the quality of inputs and the supply of stock and limits supplies to competitors.
diversification?
when firms move into new markets that are different from their core business.
what are the two types of diversification?
conglomerate and lateral integration
Conglomerate integration?
when a business moves into an entirely different market for example a grocery store merging with a bank, or a company like Ford (car manufacturing) merging with Nokia (technology and communications
Lateral integration?
when a business moves into a different market but within a related industry for example a hairdresser merging with a beauty salon.
advantages of diversification?
- Spreads risk across different markets
- Targets new markets increasing customer base
- Business gains customers and assets from the acquired business
- Experience/knowledge can be gained from the acquired business
disadvantages of diversification?
- Entering into new markets may affect core activities as resources and expertise need to be shared
- May not have the knowledge required to successfully run the new business
takeover?
when a larger business buys another smaller business, taking control and ownership. this is usually hostile.
advantages of a takeover?
a reduction in the risk of business failure as existing staff and processes can continue to be utilised.
a larger and more financially secure business
expand a company’s portfolio