Unit 1 Terms Flashcards
Rhetoric
The art of effective communication. The relationships between the audience, the writer, and the subject.
Rhetorical Situation
Purpose, audience, topic, writer, and context. Better describe the circumstances and contexts of a piece of writing.
Audience
The listener or reader of a text.
Speaker
The person of group who creates any kind of text.
Persona
The character or role adopted by a writer/speaker in their work.
Subject
The general topic, content, and ideas contained in the text.
Genre
The specific type of work being presented.
Context
The extra-textual environment in which the text is being delivered.
Exigence
The part of a rhetorical situation that inspires, stimulates, provokes, or prompts writers to create a text.
Purpose
The authors persuasive intention.
Message
The main idea the speaker communicated to the audience in order to achieve the purpose.
Rhetorical Appeals
The qualities of an argument that makes it truly pursuasive.
Pathos
Appeals to emotion.
Propagandistic
The use of a variety of communication techniques that create an emotional appeal to accept a particular belief or opinion, to adopt a certain behavior, or to perform a particular action.
Polemical
An aggressive argument that tried to establish the superiority of one opinion over all others.
Logos
To appeal to the audiences sense of reason or logic.
Counterargument
Acknowledging standpoints that go against your argument and then re-affirming your argument.
Concession (Concede)
Granting something as right, accepting something as true, or acknowledging defeat.
Refutation (Refute)
Sentences which explain why the counterargument is not as strong as the original argument.
Ethos
Focuses attention on the writers or speakers trustworthiness.
Diction
Word choice, particularly as an element of style.
Denotation
The strict, literal, dictionary definition of a word, devoid of any emotion, attitude or color.
Connotation
The non-literal, associative meaning of a word; the implied suggested meaning.
Tone
The authors attitude or feelings towards the subject matter of a text.
