Unit 1: Starting a Business Flashcards
Definition: Business
Organising recourses to achieve a reward.
What recourses are used in the running of a business?
- Utilities (electricity, water etc.).
- Advertising.
- Workers.
- Suppliers.
- Money.
- Raw materials.
- Property.
Why do people start businesses?
- Self-employed – own boss (make decisions) – work own hours – decide own wages.
- Choose own job.
- Follow ambition.
- Earn more money.
- They have a good idea.
Definition: Entrepreneur
Someone that starts a business.
What’s the Primary Sector?
Businesses that produce raw materials. For example, a coal miner or fisherman.
What’s the Secondary Sector?
Businesses that turn raw materials into products. For example, a builder, a dressmaker, or a factory.
What’s the Tertiary Sector?
Businesses that provide a service. For example, a grocery store, a cinema, or a car shop.
How do people come up with ideas for new businesses?
- Personal experience.
- Provide a solution for a problem.
- Improvement on an existing product.
- Gap in the market – no competition.
How does an entrepreneur come up with a completely new business idea?
- Completing market research.
- Solving a problem that they’ve noticed.
- Noticing a trend or fashion.
How does an entrepreneur use an existing idea but differentiate it?
- Selling an existing idea/product but cheaper.
- Selling an existing idea/product but with better customer service.
- Bringing an existing idea to a region or country that doesn’t yet have it.
Definition: Differentiation
Making a business stand out from rivals in some way.
Definition: Gap in the Market
A business opportunity that is either a completely new idea or adds something different to an existing product or service.
What’s a market map?
A market map is one way of identifying a gap in the market.
Definition: Niche Market
A small group of consumers that share a similar need. For example, left-handed people or lactose intolerant people.
Why might entrepreneurs be attracted to niche markets?
- Low competition – guaranteed customers – charge high prices.
- Products may be desirable due to rarity (e.g luxury cars).
Definition: Franchise
The legal right to use the name, logo and products of an existing business.
What’s the franchisor?
This is the business that is giving entrepreneurs permission to open a franchise of their company and use their business name, logo and sell their products.
What’s the franchisee?
This is the entrepreneur that is buying a franchise of somebody else’s business rather than opening their own independent business.
Why might an entrepreneur be attracted to franchising?
- Good investment.
- Higher profits.
- Don’t want to think of their own idea.
- New experience.
- No risk – business already successful – have a trusted supplier.
What does the franchisor do?
- Supplies franchisee with the products to sell.
- Provides franchisee with training to help them run the franchise.
- Available to offer support and advice to the franchisee.
- Advertises the business on the franchisee’s behalf.
What does the franchisee do?
- Agrees only to sell the products supplied by the franchisor.
- Pays a fee to buy the franchise.
- Pays a percentage of the sales revenue to the franchisor.
Advantages of franchising for the franchisee?
- Already successful business.
- Less risky option, already have a customer base.
- Training provided.
Advantages of franchising for the franchisor?
- Expand business quickly.
- Franchise does all of the work.
- Royalty fees from the franchisee.
Disadvantages of franchising for the franchisee?
- Can’t change the products.
- Other franchisee could ruin reputation.
- Pays royalty fees.
Disadvantages of franchising for the franchisor?
- Could lose control.
- Other franchisee could ruin reputation.
- The hire process could be risky.
What types of businesses make successful franchises and why?
Businesses in the tertiary sector. This allows for more stores to sell services/products and make more profits. Also, the startup cost in the tertiary sector is low.
Definition: Sole Trader
A business that is owned by just one person. The owner has unlimited liability.
Definition: Unlimited Liability
When the owners of a business are personally liable for its debts, the business and its owner are the same legal entity.
Advantages of being a sole trader?
- Don’t share profits with anyone.
- The owner has sole control over decisions.
- The owner can work hours that suit them.
Disadvantages of being a sole trader?
- The owner has unlimited liability.
- Might not have enough experience to run the business.
- There is only one person to invest finance into the business.