Unit 1: Chapter 3: Value and Demand Flashcards

1
Q

Explain how prices transmit information.

A

Prices tell producers what, and how much to produce based on demand

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2
Q

Explain the Principle of Diminishing Marginal Utility

A

As you consume something you receive less and less satisfaction with each episode of consumption

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3
Q

What is the relationship between value and demand?

A

They are directly proportional. As demand or value increases, the other will too

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4
Q

What are the three functions of prices?

A

Transmit information, provide incentives, redistribute income

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5
Q

What are the four factors that create a change in demand?

A

Change in income
Change in price of related goods
Change in peoples tastes and preferences
Change in expectations

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6
Q

Define the Term: Normal Goods

A

These are goods that go up in demand when income increases

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7
Q

Define the Term: Inferior Goods

A

These are goods that go down in demand when income increases AND when income decreases based on individual priority and circumstance

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8
Q

Define the Term: Substitute Goods

A

Goods that are used as placeholders for other goods (Cheetos vs Cheesecrisps)

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9
Q

Define the Term: Complimentary Goods

A

Goods that are often sold together (peanut butter and jelly)

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10
Q

What might create a change in expectations and thereby change demand?

A

World events, life events, companies going out of business, etc.

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11
Q

Define the term: Law of Demand

A

All other things being constant, the lower the price the higher the demand, the higher the price the lower the demand

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12
Q

What effect would lowering a price have on the customer base?

A

It would go up because more people who value that product at a lower price would purchase it.

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13
Q

What effect would raising a price have on the customer base?

A

There would be fewer customers because fewer people value it at the higher price (Don’t pay $10 for a bag of cheetos)

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14
Q

Review and be able to interpret a Marginal Utility Schedule (P. 46)

A

See page 46

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15
Q

Review and be able to interpret a demand curve (P. 51)

A

See page 51

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16
Q

Review and be able to interpret changes in demand curves (P. 52)

A

See page 52

17
Q

What is the mechanism by which companies can shift demand?

A

By changing value through advertising and marketing