Unit 1, Area of Study 2 - Decision Marking in Markets Flashcards
Demand
Demand is the willingness and ability of consumers to buy.
Law of demand
As the price increases, the quantity consumers are wiling and/or able to demand decreases
As the price decreases, the quantity consumers are wiling and/or able to demand increases
Microeconomic demand side non-price factors
Factors that cause the whole demand curve to shift left or right.
- Changes in Disposable income (Disposable Income)
- The price of substitutes – a substitute is a good or service that can be consumed in place of another, for example, a hot chocolate is an substitute as a hot drink for hot tea.
- The price of complements – are goods and services that are usually consumed together, for example, cereal and milk.
- Preferences and tastes.
- Interest rates - cost of borrowing and the incentive to save.
- Changes in population (i.e. population growth and demographic change)
- Consumer confidence (sentiment) = consumer confidence in the future state the economy and their own job security
Supply
Supply is influenced by the willingness and ability of suppliers to supply.
Law of supply
As the price increases, the quantity that suppliers are willing and/or able to supply increases.
As the price decreases, the quantity that suppliers are willing and/or able to supply decreases.
Microeconomic supply side non-price factors
Factors that cause the whole supply curve to shift left or right.
- Changes in cost of production such as: Labour costs (i.e. wages/salaries), Costs of capital equipment / technology, Costs of raw material, Operating costs (e.g. electricity, delivery costs etc), Level of government assistance or taxes and other charges (e.g. registration fees, rates),Indirect tax applied to goods and services (e.g. tobacco excise),Effect of changes in the value of the AUD
- Technological change = e.g. NBN
- Productivity growth = outputs from given level of inputs
- Climatic Conditions (for example, positive climatic conditions can lead to increase yields for farmers, increasing the production of goods such as wheat.
7 step response for explaining / describing a market adjusting to a new equilibrium
- Explain the situation in your own words
- Supply or demand
- Increase or Decrease
- Shift the curve left or right
- If price were to remain at P1 temporary shortage (demand exceeds supply) or surplus (supply exceeds demand) forms.
- Market forces put pressure on upward/downward pressure on price to adjust to new equilibrium (including whether there is an expansion or contraction along the curve)
- Overall impact on price & quantity.
Price elasticity of demand
The price elasticity of demand (PED) refers to the responsiveness of total quantity demanded** of a product to a **change in the price of that product.
Elastic = high price elasticity of demand
Inelastic = low price elasticity of demand (curve looks like an “I”)
Factors that influence the price elasticity of demand
- The degree of necessity - the more you need it, the less elastic demand, e.g. water is inelastic in demand as it is a necessity to survival.
- Availability of substitutes - if there are plenty of alternatives to the good or service, then demand is likely to be elastic as consumers will swap to the alternate with the smallest price change
- Proportion of Income - the larger the proportion of income the price of the good or service, the larger the quantity demanded is likely to change to even a small change in price making demand elastic. E.g. the market for houses.
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Time
- Short term – consumers continue to make buying decisions on a habitual basis.
- Medium to longer term – start to realise price changes, often occurs with products like telecommunications, gas, electricity (bill shock)
Price elasticity of supply
Refers to the responsiveness of total quantity supplied of a product to a change in the price of that product.
Factors affecting Price elasticity of supply
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Spare capacity
- Elastic → if suppliers have plenty of spare capacity (e.g. their factories are only operating at 50% capacity), they can respond quickly to changes in price.
- Inelastic → if suppliers have limited spare capacity (e.g. their factories are operating at 95% capacity), they will find it very hard to respond to changes in price.
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Production period.
- Elastic → Short time to produce as quick to respond
- Inelastic → Long time to produce as slow to respond
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Durability of goods.
- Elastic → Last long time
- Inelastic → Short life (cannot be stored)
Relative prices
Scenario: Prices increase in Market A relative to Market B this:
- Price Mechanism describes how the forces of demand and supply influence prices of goods and services and in turn relative prices, the price of one good relative or compared to another,
- An increase in relative prices send price signals to producers that a shortage has formed in the market.
- producers investigate to determine the reason
- If the increase is the result of a increase in demand = profit making opportunity due to unmet consumer demand
- Producers will reallocate resources into Market A to meet the increase in consumer demand (upholding consumer sovereignty) and maximise profits.
Perfectly competitive markets
(4 pre-conditions)
Four pre-conditions required:
- Consumer sovereignty exists - Consumer sovereignty is the ability of the consumer in a competitive market economy to direct or allocate resources
- Large number of buyers and sellers and none have market power to influence price = all are price takers.
- Products sold are homogenous meaning they are identical and easily substitutable.
- Ease of exit and entry (i.e. low set up costs, regulations etc)
Perfectly competitive markets
(based on 3 assumptions)
Perfectly Competitive Market based on following assumptions (there are three):
- Buyers and sellers operate with full information
- Resources are mobile
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Behaviour is rational = Buyers and sellers seek to maximise their own wellbeing.
- Buyers = living standards
- Sellers = profits
Allocative efficiency
The most efficient allocation of resources occurs when living standards and welfare are maximised and it is not possible to further increasing living standards by changing the way resources are allocated.
Productive / Technical efficiency
When it is not possible to increase output without increasing inputs (resources). Achieving productive or technical efficiency means maximising the output from a given level of inputs.
Inter-temporal efficiency
How well resources are allocated over different time periods so the living standards of current generations are not jeopardising future generations living standards.
Dynamic efficiency
How quickly an economy can reallocate resources to achieve allocative efficiency, entails firms being adaptive and creative in response to changing economic circumstances.