Unit 1

Question 1

Whats a code?

Answer 1

A code is written, symbolic and technical and is used as a tool to suggest or create meaning in media forms and products

Question 2

Whats a convention?

Answer 2

A convention is the audience’s expectation of the media product and the expected ways in which codes are organised in a product. Conventions are split into form, story and genre.

Question 3

What are Symbolic codes?

Answer 3

Symbolic codes are social in nature, they live outside of the media product itself. They include the setting, mise en scene, acting and colour.

Question 4

What are Technical codes

Answer 4

Technical codes are specific to media and do not live outside of the media product. They include camerawork, editing, audio and lighting.

Question 5

What are Written codes?

Answer 5

Written codes are formal language that is used in a media product to advance the narrative and communicate information. They include printed language (text seen within the frame) and spoken language (dialogue and song lyrics)

Question 6

What are Form conventions?

Answer 6

The certain ways the audience expect types of media codes to be arranged
“title of the film at the beginning”

Question 7

What are Story conventions?

Answer 7

The common narrative structures and understandings that are common in story telling media products
- cause and effect
- point of view

Question 8

What are Genre conventions?

Answer 8

Common use of tropes, characters, settings or themes and in particular type of medium.

Question 9

What is Representation?

Answer 9

Representation is a constructed media text and is the way aspects of society, such as gender, age are presented to audiences

Question 10

What are Stereotypes?

Answer 10

A Stereotype is a media image that is repeated so often that it eventually becomes to represent that group of people.

Question 11

What is Selection?

Answer 11

Refers to what has been chosen to remain in a media product

Question 12

What is Omission?

Answer 12

Refers to what has been left out of a chosen media product

Question 13

What is Construction?

Answer 13

the process in which a media text is shaped and given meaning through a process that is subject to a variety of decisions

Question 14

What is COCA?

Answer 14

Convention, Observation, Connotation and Audience

Question 15

Key issues and themes in ‘Samson & Delilah”

Answer 15

• Exploitation of Indigineous art
• Addiction
• Christianity
• Violence against women
• Inequality

Question 16

Why do we regulate in media?

Answer 16

We regulate the media to ensure that its diverse, encourages freedom of speech and protects audiences from harmful content

Question 17

What is regulating?

Answer 17

Regulating involves creating rules or guidelines to control and manage the content and practices of media.

Question 18

What is self - regulating?

Answer 18

Self-regulating in media means that media organisations create their own rules without outside control. This helps ensure they operate ethically, accurately, and responsibly.

Question 19

Reasons why we regulate?

Answer 19

• to prevent copycat behaviour
• to protect children and young people from potentially harmful or damaging content
• to protect adults from material likely
• to protect Australian cultural and media identity
• to ensure a diversified media landscape (with different owners sharing differing opinions)