Unit 1 Flashcards
What is the North American sports market revenue
- media rights
- gate
- sponsership
- Merch
Most Valuable sports franchise in canada
Toronto Raptors 2.48 billion
Toronto Maple Leafs 1.8 billion
Toronto blue Jays 1.67 billion
How much does it cost for Super Bowl and 30 seconds
6.5 million for 30 seconds
What is the importance of viewer ratings
Drives advertising revenue
more viewers equals more broadcasters can charge
promotions and exposure
What is marketing
Promoting products services to satisfy customers needs and wants
Sports marketing
Development and promoting to satisfy sports customers needs and wants
Two major components of sports
- OF sports i.e. TSN
- THROUGH sports i.e. wearing
Process of marketing
Developing
promotion
distribution
What is marketing concept
Satisfy their customers trying to reach their goals
How to make a marketing concept
Identify
needs and wants
target market
Economics
Study of choices and decisions that make distribute and using goods and services
GDP
Gross domestic product is the values of goods and services produced within a country
Free enterprise system
Business makes economic decisions on what product services will be produced
Characteristics of the free enterprise system
Profit
risk
competition
What are the only college sports that make profit
Football and basketball
What percentages of business fell during the first two years
30%
What percentage of business fails in five years
50%
What percentage of business fails within 10 years
66%
How do you decrease the risk of business failing
Insurance
employee training
market
research risk management