unit 1 Flashcards
name the 5 areas of representation
Gender, ethnicity, age, social groups and places
stereotype definition
a widely held but fixed and oversimplified image or idea of a particular type of person or thing
advert conventions
pictures, slogan, logo, bg, colour scheme
film poster conventions
tagline, quotes/reviews, release date, film title, image, references to other successful films, colour coding
magazine conventions
puffs/blurbs, masthead, main image, strapline, slogan, cover lines, date, barcode and price
genre definition
a way of categorising a particular media
text according to its content and style.
subgenre
combing 2 genres together eg romcom
hybridisation
3 or more genres mixed together
subversion
the act of telling a familiar story but making subtle changes and introducing new themes, elements and symbols that audience don’t expect
intertextuality
when 1 media text references another EG shrek with all the fairy tales