Unit 1 Flashcards
(137 cards)
Heuristics
Cognitive shortcuts to reach a judgement
Automatic processing
Thinking which occurs quickly, without conscious effort
Information overload
When demands on cognitive processing exceed our capacity
Controlled processing
Thinking carefully and using logic- triggered by unexpected events
Overjustification effect
Tendency for extrinsic incentives to undermine intrinsic motivation
Explanation for overjustification effect
Self-perception theory: being rewarded for doing something leads us to believe we did it for the reward, not because we love it
Overjustification study
Kids who were given an expected reward to play with a marker spent less time playing with it the second time around than those who had no reward or an unexpected reward
Self schema
Cognitive framework of beliefs and information about the self, which influences processing of information
Self-schema study
8th graders were randomly assigned to write an essay imagining their best possible self and strategies they could take to get there. Students who did this exercise got better grades, took more initiative, and misbehaved less.
Role of culture in self schema
In more individualistic cultures, people’s self schema are more independent. In more interdependent cultures, the schema characteristics are more interdependent
Self schema study
When asked to write about who they were, a large portion US undergrads wrote about their personal characteristics and very few about group membership.
Same with Kenyan undergrads.
Kenyan city workers were much less likely to describe personal characteristics and more likely to describe group membership
Masai tribe members were least likely to describe their personal characteristics, and most likely to describe their roles in a group
Representativeness heuristic
Making a judgement on how something (a person, stimulus, or event) resembles another- a prototype comparison.
Prototype
Summary of attributes possessed by members of a category
Errors in representativeness heuristic
Judgements ignore base rate.
Availability heuristic
Judging frequency by the ease with which we recall instances
Errors in availability heuristic
Just because it is easy to recall an event doesn’t mean such things are frequent- dramatic things are easier to remember
Emotional judgements and availability heuristic
For emotional judgements, we are more likely to rely on ease of recall
Factual judgements or difficult tasks and availability heuristic
For factual judgements or difficult tasks, we are more likely to rely on the amount of information retrieved.
Anchoring and adjustment heuristic
Dealing with uncertainty by using a familiar starting point and making adjustments
Status quo heuristic
The assumption that a practice or product which has been around for a long time is better
Schema
A mental framework which helps us organize information- what to expect and how to behave.
3 processes influenced by schema
Attention, encoding, and retrieval
Attention and schema
We are more likely to notice information consistent with our schemas
Encoding and schema
We are most likely to encode information either consistent with our schema or very inconsistent