UNIQUE SELLING POINT Flashcards
1
Q
What is a unique selling point?
A
It is a feature of a product that differentiates it from competing products in the market.
It is what makes a product unique and why consumers choose one product over another.
2
Q
Importance of a USP
A
- Establishes a firm’s competitive advantages, helps attract more customers.
- Customer loyalty
- Improved revenue - Customers are willing to pay top prices for something they view as high quality
- Easy to sell
