Understanding your patients: qualitative approaches to research

Question 1

When do you use quantitative research?

Answer 1

When wanting generalized findings

Question 2

When do you use qualitative research?

Answer 2

When wanting unique, insightful findings
Research topic is: Concerned with interaction or process 
Complex 
Not quantifiable 
Sensitive 
To learn about few/hard to reach people

Question 3

What are the strengths of qualitative research?

Answer 3

Robust methodologies
Offers deeper understanding
Unpredictable and insightful

Question 4

What are the limitations of qualitative research?

Answer 4

Sample selection not random
Small sample size
Findings based on interpretation by researcher

Question 5

What is qualitative research?

Answer 5

Collection and analysis of non numerical information via formal research methods