Understanding the role and importance of stakeholders Flashcards
1
Q
What are stakeholders?
A
Someone who has an interest in the business
2
Q
What is a primary stakeholder and give an example
A
They are affected directly by the business activity, eg employee
3
Q
What is a secondary stakeholder and give an example
A
They are affected indirectly by the businesses activity eg local community
4
Q
What are the four sections of the stakeholder map?
A
Keep satisfied, Manage closely, Monitor, keep informed
5
Q
What is stakeholder engagement?
A
A process by which managers involve individuals and groups which may be affected by decisions