Understanding Customer Needs Flashcards
1
Q
What are customer needs?
A
The wants and desires of buyers of a product of the customers of a business
2
Q
What is market research?
A
Market research is the action of finding out what a customer or consumer needs or wants
3
Q
What types of market research are there?
A
Primary and Secondary
4
Q
What are the 5 main types of primary research?
A
Surveys Observations Questionnaires Interviews Focus Groups
5
Q
What are the 5 types of secondary research?
A
Newspapers Internet Television Books Magazines
6
Q
What is quantitive data?
A
Data that expresses a certain quality, amount or range using facts and figures
7
Q
What is qualitative data?
A
Data that typically is descriptive and is much more in depth than quantitive data
