Understanding Business 2 Flashcards
What are external factors?
External factors are influences OUTWITH the control of the business.
Although the business cannot control these factors a successful business will anticipate the impact and plan how to manage them effectively
Name the external factors
Political (Legal) Factors
Economic Factors
Social Factors
Technological Factors
Environmental Factors
Competitive Factors
Describe political factors
Political factors come from the actions of the government at local and national level, each having different powers.
Name the political factors
Legislation (laws)
Government revenues (taxes) and spending
Government policy
Describe legislation (laws)
These are implemented by the central government and include:
Minimum Wage Act
Health & Safety at Work Act
Equality Act
Environmental and pollution laws
Ban on cigarette advertising
Describe the national minimum wage act
Government changes the National Minimum Wage every year by increasing it.
This impacts on profits as the expenses increase due to an increase in wage costs.
Describe health and safely at work act
Governments can introduce new health and safety legislation or add onto current/existing ones.
This means that a business may have to change the way it works, for example by training its staff or upgrading its machinery or safety equipment
Describe government revenues (taxes) and spending
Both local and national government have to raise revenue to fund the services they provide. There are a number of ways to do this including:
VAT increase from 17.5% to 20%
Changes to Income Tax (personal)
Changes to Corporation Tax (business)
Council Tax
Charges for services e.g. leisure centres
Describe VAT
VAT (value added tax) is a charge on the sales of goods and services based on the value of the item sold. It is collected by businesses which is then passed onto the government. This means that products will have be more expensive with the VAT included which may put customers off of purchasing them.
Describe corporation tax
Corporation tax is tax paid on the profit made by a company to the Government. This means that the business make less profit overall as a certain percentage of profits will go to the government in the form of tax
Describe government policy
Example of government policy include:
Immigration
Recycling targets
Competition policy
Describe competition policy
Competition policy can have a significant effect on a business and in some
cases can prevent a takeover or merger e.g. Sainsburys and Asda.
The Competition and Markets Authority (CMA) is responsible for implementing government policy. The main areas it is involved in are:
Consumer protection
Mergers
Describe economic factors
Economic factors refer to anything that encourages people to spend or not to spend money. There are 6 factors shown here.
What are the economic factors
Inflation
Unemployment
Exchange Rates
Boom/Recession
International Trades
Interest Rates
Describe unemployment
Unemployment can effect the success of a business. This means that when
unemployment is high people have less to spend on goods and services
This will reduce demand for some goods/services which will reduce a businesses sales revenue and profit
Describe exchange rates
Exchange rates can also effect the
success of a business as businesses
trading internationally will be affected by
changes in exchange rates. This means
that when the pound is weak, it becomes
more expensive to buy supplies from
abroad which can increase expenses.
Describe boom/recession
During a boom demand for products is high, unemployment is low and prices rise quicker.
During a recession demand for products is low, unemployment is high and prices are lower.
Describe social factors
Social factors are the ways in which society changes and the need for businesses to adapt to these changes e.g. demographics, lifestyles, tastes and trends and ethical. These changes will impact on what consumers buy and when they buy it.
Describe lifestyle
Lifestyles can have a effect on the success of a business. This means that businesses will need to adjust their product portfolios and marketing strategies to ensure they are taking into account the lifestyle trends and fashions or they will start to lose customers.
Describe ethicality
How ethical a business is will impact their success as there is increased pressure on businesses to operate ethically. This means that it may cost businesses more to operate ethically but it will improve the image of the organisation which may result in greater sales.
Describe technological factors
Technology changes at a very fast pace now and can also bring pressure for the business to change and adapt to this. The use of technology can be split into 4 broad categories:
What are the technological factors
Communication
E-Commerce
Manufacturing
Research and Development
Describe communication
Communication is enhanced and more efficient using technology. Most people now own a smartphone which makes
this very convenient. A business can communicate with customers,
suppliers and employees using e-mail, Intranet, OneDrive, Internet and social media. Using technology means that communication is now much faster.
Describe e-commerce
E-commerce has meant that even small businesses can increase their number of customers by using e-commerce and s-commerce (social media). Many businesses only operate online which reduces their costs meaning they can charge lower prices. Online retailer, is
able to carry a much larger stock in warehouses than even the largest stores. Customers use e-commerce to shop and pay for products without leaving the amazon comfort erener-own nome. Produces can be deivered the same day or next day, improving customer satisfaction.
Describe environmental factors
Environmental factors arise from the way the natural environment impacts the organisation and the expectation that they will act in an ethical or environmentally friendly manner.
What are the environmental factors
Weather
Natural Resources
Natural Disasters
Pollution
Recycling Targets
Carbon Footprint
Describe weather
Changing weather patterns can also affect a business. Flooding and storms can lead to delays in the delivery of stock and goods which affects production, as well as delivery of orders to customers. Business premises can also be badly damaged resulting in temporary or permanent closure.
Describe recycling targets
Being environmentally friendly can
increase the effectiveness of a business.
This means that businesses who work to
minimize their carbon footprint or to cut
down on pollution to rivers and the
environment can also be more attractive to customers who are interested in the
environment. This could also result in an
increase in market share due to customer loyalty.
Describe competitive factors
Most businesses face competition from other businesses which provide the same product/service. A business must try to reduce the impact of competitors and will use marketing strategies to do this.
Describe competitors prices
Competitor’s prices may effect a business as their prices may be more attractive to customers. This means that they are more likely to go and buy from them which could will gain competitors loyal customer.
Describe the amount of competition
The amount of competition could also
effect a business as there may be many
businesses selling similar goods and
services, giving consumers a lot of choice
when choosing where to buy their goods
and services. This could decrease the
chances of them buying from you.
What are stakeholders
A stakeholder is a person or group of
people who have an interest and influence on an organisation and the way in which it is managed or run.
Describe stakeholder interests
This is what they want from the business
e.g. employees want a salary.
Describe stakeholder influences
This is how they impact the business e.g.
employees can go on strike.
List the internal stakeholders
Owners
Shareholders
Employees
Managers
List the external stakeholders
Banks
Customers
Suppliers
Local Community
Pressure Groups
Local Government
National Government
What are owner interests
Good return on the money they have invested into the business
Increase in value of the business
Stability to ensure future returns on investment
What are owner influences
Make decisions which will affect the business
Invest more capital in the business
Sell their investment in the business
What are shareholder interests
Good return on the money they have invested into the business (dividend)
Increase in value of their shares
Stability to ensure future returns on investment
What are shareholder influences
Invest more capital in the business
Sell their investment in the business
Contribute to decision making by voting at the Annual General Meeting
What are manager interests
Fair salary and bonuses
Opportunities for promotion
Status and responsibility
Job satisfaction and security
What are manager influences
Poor decisions which can affect the success of the business.
Recruitment and management of staff
Motivating staff