una Flashcards
But history tells us that monopolies that are truly benevolent and effective are rare.
Michael Porter
between incumbents is a threat that reduces the profits of the established enterprises.
Intensity of Rivalry
New entrants inject substantial resources and bring new capacity to the industry, thus increasing competition and placing additional pressure on profitability among all players.
Threat of Entry
The ability of buyers to bargain down prices
Bargaining Power of Buyers
It occurs when companies within one industry are forced to compete with industries producing substitute products or services.
Threats of Substitutes
Ability of suppliers to bargain up prices charged by firms
Bargaining Power of Suppliers
this is the stage wherein sales accelerate markedly as advertising and promotional work comes to fruition, and the product benefits from imitative buying as consumers see it being bought and used by others.
Growth
this is the stage wherein the product is new, so there will not have been time for advertising and promotional work to come to fruition.
Introduction
this is the stage wherein the growth in the size of the total market for the product begins to slow.
Maturity
this is where market growth comes to an end, and the product is overwhelmed by newer rivals.
Decline
low share of the market, but the overall market is growing quickly.
Wildcat Products
defined as the situation wherein the overall market is growing quickly and the firm’s product has a good share of the market.
Star Products
This is the one where the product in question still has a good share of the market, but where the total market is no longer growing strongly
Cash Cow Products
are those where the total market is not growing and the firm has only a low share of the existing small market
Dog Products
______ and regularity performance should be studied carefully by airlines when controlling product quality.
Punctuality
This aircraft is one which can be converted from a passenger to a freighter aircraft quickly - generally it takes less than a hour.
Quick change aircraft
This kind of service is offered to the customer at the point where they are actually making a booking.
Point of sale
It is a pallet or container used to load luggage, freight and mail on wide-body aircraft and specific narrow-body aircraft
Unit load device
The other main are of controversy involves a debate over the related issues of hub-and-spoke networks and so-called _____
Market fragmentation
This are people who will only buy a product when it is very well-proven
Laggard
Its overall message is that in order to achieve the correct balance between risk and opportunity, firms must have products which fit into each of the four boxes/categories
Ansoff matrix
It is their primary function to ensure your satisfaction and safety on board
In flight service
It is an essential part of the product design phase of marketing for any airline. Without it, the carrier cannot know which parts of its product are weak, and where improvements are needed.
Quality control
It refers to the length of time (useful life) of the product introduced to consumers into the market until it is removed.
Product life cycle
