Marketing Channels

Question 1

the network of all the individuals,
organizations, resources, activities and technology involved
in the creation and sale of a product

Answer 1

supply chain

Question 2

A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

Answer 2

Marketing Channels

Question 3

Refers to the intermediary in marketing distribution channel between the producer/manufacturer and the end consumer.

Answer 3

Channel Level

Question 4

A marketing channel consists of firms that have banded together for their common good. Each channel member depends on the others

Answer 4

Channel Behaviour

Question 5

Which is more common, refers to conflicts between different levels of the same channel

Answer 5

Vertical Conflict

Question 5

Conflict between firms at the same level of the channel

Answer 5

Horizontal conflict

Question 6

one in which the main members of a distribution channel—producer, wholesaler, and retailer—work together as a unified group in order to meet consumer needs

Answer 6

vertical marketing system

Question 7

which two or more companies at one level join together to follow a new marketing opportunity.

Answer 7

Horizontal Marketing system,

Question 8

The cutting out of marketing channel intermediaries by producers or the displacement of traditional reseller by new intermediatries

Answer 8

Disintermediation