UCSP Flashcards
Easiest and oldest ways to reach the masses (News paper)
PRINT MEDIA
Audio and video content is distributed to a dipersed audience. Exp: televison, radio, and such.
BROADCASTING MEDIA
Can use for brand promote their good service, because around 4.66 billion active internet users’. Exp: Instagram Marketing and Facebook Marketing.
DIGITAL MEDIA
Device that allows for the mass production of uniform printed matter (china)
PRINTING PRESS
The one who replace wood with metal. Create european version of moveable type.
GUTENBERG PRESS
lahat ay gustong palitan. Gumagamit ng bakal na kamay, pag buwis ng buhay.
REVOLUTIONARY
May gusto lamang palitan. Gumagamit ng papel at pluma, pwedeng manganib ang buhay.
REFORM
Civil War
RESISTANCE
Individual that against to tradition. They are expressive because they use drugs
EXPRESSIVE
Focus on social issues, some also engage in political advocacy. Organization often work independently of government control and address various political and social concerns.
NGOs
grassroots efforts mobilize people to bring about social or political change
ACTIVIST MOVEMENT
Represent workers in specific industries
TRADE UNION
long-standing, historical continuity.
TRADITIONAL LEGITIMACY
Based on the personal appeal and magnetism of a leader
CHARISMATIC LEGITIMACY
based on a system of laws and procedures.
RATIONAL-LEGAL LEGITIMACY