U5- Advertising

Question 1

directorio

Answer 1

directories

Question 2

exhibición/exposición

Answer 2

exhibition

Question 3

premsa

Answer 3

press

Question 4

“buzoneo”

Answer 4

mailshots

Question 5

cartells al carrer/ A large board for advertisements in an outside public place

Answer 5

billboards/hoardings

Question 6

posters

Answer 6

posters

Question 7

An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service

Answer 7

word-of-mouth

Question 8

A printed sheet of paper, usually folded, that gives information about something and is provided free. (pamfleto)

Answer 8

leaflets

Question 9

A catchy and rhythmic verse, song, etc, especially one used in advertising.

Answer 9

jingle

Question 10

An advertisement on television or radio (anuncios)

Answer 10

commercials

Question 11

Advertising in the retail outlet where the product is sold.

Answer 11

point-of-sale

Question 12

When a (usually famous) person says how good a product or service is in its advertisements.

Answer 12

endorsement

Question 13

lema

Answer 13

slogans

Question 14

patrocini

Answer 14

sponsorhip

Question 15

muestras gratuitas

Answer 15

free samples

Question 16

persuadir

Answer 16

to persuade (v)

Question 17

publicarse

Answer 17

to run (v)

Question 18

dirigir, enfocar

Answer 18

to target (v)

Question 19

promocionar

Answer 19

to promote (v)

Question 20

situar

Answer 20

to place (v)

Question 21

lanzar

Answer 21

to launch (v)

Question 22

investigar

Answer 22

to research (v)

Question 23

patrocinar

Answer 23

to sponsor (v)

Question 24

publicitar

Answer 24

to publicise (v)

Question 25

The practice of using video games to advertise a product, organization or viewpoint

Answer 25

advergaming

Question 26

Advertisements posted to people at home

Answer 26

direct mail

Question 27

An ad in a newspaper or magazine

Answer 27

print ads

Question 28

An ad at the top, bottom, or side of your screen when you are using the Internet

Answer 28

banner ads

Question 29

An ad which appears suddenly on the screen when you are connected to the Internet

Answer 29

pop-up ads

Question 30

An advertisement that appears (usually at the

top of the search results page) when a web user enters a specific search term in a search engine like Bing or Google

Answer 30

paid-search advertising

Question 31

Emails sent to large numbers of people, especially when the emails are not wanted

Answer 31

spam

Question 32

Information that people are talking about that is not official; sometimes synonymous with word-of-mouth advertising

Answer 32

buzz

Question 33

Non-traditional forms of advertising (i.e. in unusual places or in unusual forms)

Answer 33

guerrilla advertising

Question 34

Short video ads released on the Internet and redistributed by e-mail because people find them funny

Answer 34

viral advertising

Question 35

The use of a company’s product in a film or television show as a way of advertising the product

Answer 35

product placement

Question 36

Video ads placed on a webpage (e.g. on the homepage of a major portal, such as MSN or Youtube)

Answer 36

online video ads