U2- Brands Flashcards
when products are used in films, TV programmes, or video games
product placement
the use of a well-known person to advertise products
product endorsement
consumer’s commitment to a particular brand they regularly buy
brand loyalty
the public’s beliefs and perceptions about a brand
brand image
the person in charge of developing and selling a brand
a brand manager
stages a product goes through: introduction, growth, maturity, decline
product lifecycle
a well-known brand with a long history
a classic brand
using an existing name on another type of product
brand stretching
Most widely sold and recognized product in a market segment
a brand leader
the set of products made by a company
product range
the degree to which consumers know a brand exists
brand awareness
the introduction of a product on the market
a product launch
subtle
subtil
Reposicionar una marca
Reposition a brand
Empresa madre
Parent company
