U2 Marketing (AES) Flashcards
to increase comprehension of business vocabulary to increase student achievement and success
1
Q
process of developing, promoting, distributing products to satisfy wants/needs of customers
A
marketing
2
Q
focus on making large amounts of products; supply below demand, early 1900s
A
Production Era
3
Q
focus on advertising, high pressure selling, supply above demand; 1920s-30s-40s
A
Selling Era
4
Q
focus on wants/needs of customers, making products many new products; 1950s
A
Marketing Era
5
Q
long term customer relationships are the focus
A
Relationship Era
6
Q
include people who use products and do not make profit on products
A
Consumer Markets
7
Q
include people who buy products in order to manufacture, resell or use in business operations
A
Business-to-Business Markets
