U1 AOS1 - Lesson 9 - External Factors Influencing Consumer Behaviour Flashcards

1
Q

List External Factors Influencing Consumer Behaviour

A
  • Culture
  • Marketing
  • Government
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2
Q

Positive Incentives

A

Encourage or reward a particular activity

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3
Q

Negative Incentives

A

Punish or penalise a particular activity

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