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Multimedia midterms > typography > Flashcards

typography Flashcards

1
Q

words and symbols in any form, spoken, or written, are the most common system of communication

A

Text

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2
Q

used in most multimedia applications

A

text

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3
Q

___ can be combined with other media in a ____ and ____ way to present information and express moods

A

text
powerful
meaningful

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4
Q

the easiest to manipulate

A

text

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5
Q

text can be captured in ?

A

keyboard
mouse
scanner (OCR) - optical character recognition

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6
Q

text elements can be categorizes into?

A

alphabets a-z
number 0-9
special characters . , : ; “ ‘
symbols @#$&*

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7
Q

a type of formatted text that enables a related set of documents, normally referred to as pages, to be created which have defined linkage points, referred to as hyperlinks, between each other

A

hypertext

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8
Q

another type of hot word used to save space.

A

pop-up messages

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9
Q

gives the user a set of choices and reduces his strain of decision making. that is making choice in an easier way and limited according to the systems capabilities.

A

drop-down boxes

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10
Q

mostly irritates the user. important messages should not be posted using this, since the user may not notice it.

A

scroll bars/scrolling text

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11
Q

change in appearance by using a button with text to glow on it rather than using a hyper text

A

navigation/buttons for interaction

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12
Q

concentrated text in the form of stand alone graphic constructs. convey meaningful messages. need to be learn and advice to use a standard symbol

A

text as graphics/symbols and icons

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13
Q

it is style or appearance of text

A

typography

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14
Q

it is the art of working with text

A

typography

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15
Q

collection of characters of different sizes and styles of a typeface

A

font

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16
Q

also called typeface. it is a graphic representation or the shape of characters

A

fontface

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17
Q

a family of related fonts

A

typeface

18
Q

typically represented in points (pt). The distance from the top of the capital letters to the bottom of the descenders

A

font size

19
Q

refers to whether text is bold, italicized, underline, or any combination of the 3. Refers to particular style of textual characters

A

font styles

20
Q

the line on which the bases of characters are arranged

A

baseline

21
Q

the distance between the baseline and the top of a lower-case letter x

A

x-height

22
Q

the distance between the baseline and the top of a capital letter

A

cap-height

23
Q

stroke that rise above the x-height

A

ascenders

24
Q

strokes that drop below the baseline

A

descenders

25
Q

body size

A

point size

26
Q

used to guide the reader’s eye to whatever is most important using different level of emphasis

A

hierarchy

27
Q

the distance between successive baselines

A

leading

28
Q

leading is also known as

A

line spacing

29
Q

overall space between characters. sometimes called character spacing

A

tracking

30
Q

adjustment of space between certain pairs of letters to make them more uniform. it is a space between specific character

A

kerning

31
Q

upper and lower kerning

A

cases

32
Q

exactly matched kerning (example: password)

A

case sensitive

33
Q

characters have a little “flag” or decoration at the end of the letter stroke

A

serif

34
Q

characters that dont have flags or decorations

A

sans serif

35
Q

used to decorate, embellish, and beautify a text.

A

display/decorative font

36
Q

specifying which font to be substitution

A

font mapping

37
Q

the arrangement of text relative to a margin

A

paragraph alignment

38
Q

4 types of alignment

A

flush left
flush right
centered
justified

39
Q

also known as ragged right. default style of text alignment on the WWW

A

flush left

40
Q

also known as ragged left. used to set off special text in english, such as attributions to authors of quotes printed books and magazines, and is often used when formatting tables of data

A

flush right

41
Q

text aligned neither left or right, there is an even gap the the end of each line.
often used for title, poems, or songs.
often used to present data in tables

A

centered

42
Q

text is aligned alomg the left margin, and letter - and word-spacing is adjusted so that the text falls flush with the right margin.
aka full justification

A

justified

Multimedia midterms (2 decks)

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