typography Flashcards
words and symbols in any form, spoken, or written, are the most common system of communication
Text
used in most multimedia applications
text
___ can be combined with other media in a ____ and ____ way to present information and express moods
text
powerful
meaningful
the easiest to manipulate
text
text can be captured in ?
keyboard
mouse
scanner (OCR) - optical character recognition
text elements can be categorizes into?
alphabets a-z
number 0-9
special characters . , : ; “ ‘
symbols @#$&*
a type of formatted text that enables a related set of documents, normally referred to as pages, to be created which have defined linkage points, referred to as hyperlinks, between each other
hypertext
another type of hot word used to save space.
pop-up messages
gives the user a set of choices and reduces his strain of decision making. that is making choice in an easier way and limited according to the systems capabilities.
drop-down boxes
mostly irritates the user. important messages should not be posted using this, since the user may not notice it.
scroll bars/scrolling text
change in appearance by using a button with text to glow on it rather than using a hyper text
navigation/buttons for interaction
concentrated text in the form of stand alone graphic constructs. convey meaningful messages. need to be learn and advice to use a standard symbol
text as graphics/symbols and icons
it is style or appearance of text
typography
it is the art of working with text
typography
collection of characters of different sizes and styles of a typeface
font
also called typeface. it is a graphic representation or the shape of characters
fontface
a family of related fonts
typeface
typically represented in points (pt). The distance from the top of the capital letters to the bottom of the descenders
font size
refers to whether text is bold, italicized, underline, or any combination of the 3. Refers to particular style of textual characters
font styles
the line on which the bases of characters are arranged
baseline
the distance between the baseline and the top of a lower-case letter x
x-height
the distance between the baseline and the top of a capital letter
cap-height
stroke that rise above the x-height
ascenders
strokes that drop below the baseline
descenders
body size
point size
used to guide the reader’s eye to whatever is most important using different level of emphasis
hierarchy
the distance between successive baselines
leading
leading is also known as
line spacing
overall space between characters. sometimes called character spacing
tracking
adjustment of space between certain pairs of letters to make them more uniform. it is a space between specific character
kerning
upper and lower kerning
cases
exactly matched kerning (example: password)
case sensitive
characters have a little “flag” or decoration at the end of the letter stroke
serif
characters that dont have flags or decorations
sans serif
used to decorate, embellish, and beautify a text.
display/decorative font
specifying which font to be substitution
font mapping
the arrangement of text relative to a margin
paragraph alignment
4 types of alignment
flush left
flush right
centered
justified
also known as ragged right. default style of text alignment on the WWW
flush left
also known as ragged left. used to set off special text in english, such as attributions to authors of quotes printed books and magazines, and is often used when formatting tables of data
flush right
text aligned neither left or right, there is an even gap the the end of each line.
often used for title, poems, or songs.
often used to present data in tables
centered
text is aligned alomg the left margin, and letter - and word-spacing is adjusted so that the text falls flush with the right margin.
aka full justification
justified
