graphic Flashcards
images that are generated by a computer are called?
computer graphics
often combine text, illustration, and color
graphics
also known as bitmap graphics that consist of grids of tiny dots called pixels
raster graphics
raster graphics is aka?
bitmap graphics
grids of tiny dots is called
pixels
bitmap graphic editors are called?
paint programs
use mathematical formulas to define lines, curves, and other attributes.
vector graphics
vector graphic editors are called?
draw programs
GIF
Graphic interchange format
JPEG
joint photographic experts group
png
portable network graphics
TIFF
tagged information file format
PIC
picture
BMP
bitmap
TGA
targa
the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletter, posters, signs, and any other type of visual communication.
Graphic design
a shape that connects two or more points
lines
appear frequently in designs. it can ne fat, thin, wavy, or jagged
lines
common in text composition for emphasis, divide, or organize contents, and guide the viewers eye
lines
any 2 dimensional area with a recognizable boundary
shape
geometric
regular shape
organic shape
freeform
3d and exist in the real world or they can be implied, using techniques like light, shadow, and perspective to create the illusion of depth
form
physical quality of a surface
texture
adds depth, and tactility toflat images. objects can appear smooth, rough, hard, or soft, depending on the elements at play
texture
equal distribution of visual weight
balance
design are similar or same on both sides of an axis
symmetrical balance
designs are different but the weight is still evenly distributed
asymmetrical balance
the focal point of the image is placed on or near one of these lines creating visual balance with the rest of the space
rule of thirds
plays a vital role in design and everyday life
color
also know as color
hue
refers to intensity whether the color appears more subtle or more vibrant
saturation
how dark or light the color is, ranging from black to white
value
this formula of color scheme uses one color ornhue only
monochromatic
this color scheme uses colors that are next to each other on the wheel
analogous
this color scheme uses colors that are opposite each other on the wheel
complementary
a color scheme that uses the colors on either side of the complement
split-complementary
color scheme uses 3 colors that are evenly spaced, forming a perfect triangle on the wheel
triadic
color scheme forms a rectangle on the wheel using 2 complementary color pairs
tetradic
related items are grouped together. groups that are not should be seperated
proximity
negative space like spaces between content, between lines, and even outer margins
white space
arrangement in a straight line, or in correct appropriate relative positions
alignment
it means that one item is different from another
contrast
it means every project should have a consistent look and feel that means finding ways to reinforce the design by repeating or echoing certain elements
repetition
what other people think about you, your company, your product, service
branding
is what brands look like, from your logo, color choices, etc.
visual identity
identifies the brand using a particular mark
logo
helps define brand in a very powerful way
color
one of the simpler aspects of identity but it can be suprisingly expressive
typography
are huge part of building a unique identity
images
