Types of UX research: Define

Question 1

Qualitative research

Answer 1

helps us understand why people do the things they do and often takes the form of interviews or conversations.

Question 2

Quantitative research

Answer 2

Research that can be measured

numerically. It’s valuable in understanding statistical likelihoods and what is happening on a site or in an app.

Question 3

Assumptions

Answer 3

A thing that is accepted as true or as certain to happen, without proof = everything it isn’t tested yet.

Question 4

Competitors Analysis

Answer 4

Assessment of the strengths and weaknesses of current and potential competitors. Provides strategic context to identify opportunities and threats.

Question 5

Process of competitors analysis

Answer 5

1. Identify 1-3 competitors
2. Analyse and compare competitor content, technology, approach, design…
3. Identify areas for improvement in your product

Question 6

Niche Market

Answer 6

subset of the market on which a specific product is focused, as well as the demographics that it is intended to target.

Question 7

Interviews

Answer 7

Useful way to challenge your assumptions and interviewees can often lead you to unexpected discoveries and things that you perhaps weren’t aware of. Research questions in advance, but allow the interviewee the latitude to move into areas that you may not have considered upfront.

Question 8

Surveys

Answer 8

Powerful tool for gathering a higher volume of opinions.. It’s better to ask fewer questions and increase the chance of returns.
The design of your survey is important and can improve completion rates.

Question 9

User Persona

Answer 9

Fictional representation of your ideal customer.
You’ll start the design process by conducting user research—building empathy with your target users and identifying exactly what they need from the product you’re designing.

Question 10

Things to include about User Persona

Answer 10

Bio, motivations, goal, personal details, frustrations, personality.