Ideate

Question 1

Ideation definition

Answer 1

Mode of the design process in which you concentrate on idea generation, concepts and outcomes.

Question 2

User Journey

Answer 2

Series of steps (4-12) which represent a scenario in which a user might interact with the product or service you are designing.

Question 3

Information you need to consider: User Journey

Answer 3

Context – Where is that person before/during/after using your product. What/Who is around her?
Progression – In a narrative order, what action enables the next step in the journey?
Devices – Are they in their phones? in an app? in a website? are they experts or normal users?
Functionality – what do they need in this moment from this tool?
Emotion – Are they angry? satisfied?

Question 4

Template items

Answer 4

Stages
Interaction touchpoints
Thinking
Feeling
Opportunities

Question 5

How Might We

Answer 5

Group ideation: sticky notes starting with “HMW” allowing you and your team mates to write solutions with the same format to be organised into groups.

Question 6

Voting session: Rules

Answer 6

• Each of you will have 3 votes.
• You can vote your own ideas.
• You can place more than one vote in the same card.

Question 7

Impact vs effort graph

Answer 7

Classify the different solutions determining the amount of effort they will required (money, time, resources…) And the impact they can produce (benefits, audience awareness, tool improvements, problem solving…)